Lakshmi BalasubramanianJan 16, 20205 minHow TikTok reshaped Influencer Marketing in 2019The rise of TikTok Launched in 2012 in China by ByteDance, TikTok has now gathered over 1.5 billion app users with the vast majority of...
Lakshmi BalasubramanianJan 10, 20208 minTop 10 Fitness Influencers of 2019The prime reason why brands love influencer marketing is that influencers have always been great at creating a specific niche audience...
Lakshmi BalasubramanianDec 27, 20197 minTop 10 Food Influencers of 2019Food bloggers have been around for years and have evolved over multiple platforms with a variety of content. What just started as recipes...
Lakshmi BalasubramanianDec 18, 20195 minTop 10 Fashion influencers of 20192019 has seen influencers with all kinds of expertise grow exponentially. Fashion and beauty have evolved over the year with new forms of...