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Lakshmi Balasubramanian
Sep 14, 20204 min read
Decoding Features of Instagram
In today’s day and age, it goes without saying that it is indispensable for brands to have an active social media presence. Each social...
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Lakshmi Balasubramanian
Sep 1, 20203 min read
Using Instagram Reels as a brand marketer
Brands need to consider what each social platform does for them Instagram Stories launched in August 2016 and was met largely with...
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Lakshmi Balasubramanian
Aug 28, 20203 min read
What content marketing means in 2020
Content marketing has been in existence for a long time, the growth and relevance of this area of marketing have seen a rapid rise in the...
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Lakshmi Balasubramanian
Aug 19, 20203 min read
Independence Day 2020: The Best Campaigns
Including topical content in your marketing strategy The last few months have had certain keywords common with all social media audience....
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Lakshmi Balasubramanian
Jul 31, 20204 min read
7 tools that will help you with your marketing content
Marketers publish content daily, weekly, or monthly – odds are brands are always looking for ways to improve content efforts. With...
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Lakshmi Balasubramanian
Jul 13, 20203 min read
Top 5 Indian Comic Artists to Follow on Instagram
Doodlers and illustrators on Instagram are all the rage. They are known for their hilariously quick wit, extremely relatable content, and...
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Lakshmi Balasubramanian
Jun 25, 20205 min read
How to Reach Consumers who are homebound
From class cancellations to travel restrictions, the COVID-19 outbreak has changed the way society functions. These times also present an...
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Lakshmi Balasubramanian
Jun 11, 20205 min read
Top 10 Indian musicians on Instagram you should follow
In the wake of the COVID pandemic, Instagram influencers are approaching new methods to keep up their engagement sand stay connected to...
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Lakshmi Balasubramanian
Jun 3, 20203 min read
Top 5 social media statistics showing COVID-19 impact
The past couple of months have seen an incredible shift of campaign strategy, content, and social media strategy for brands. Much as the...
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Lakshmi Balasubramanian
May 21, 20206 min read
Disruption in influencer marketing during COVID 19
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back....
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Lakshmi Balasubramanian
May 14, 20205 min read
Top home decor influencers you need to follow to spruce up your home
Since the current COVID situation has us confined to our home’s walls, more and more people are flocking towards sprucing up their place...
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Lakshmi Balasubramanian
May 7, 20205 min read
Guide to Influencer Marketing During COVID-19
Investing in Influencer marketing during COVID-19 is making brands jittery. Brands and organizations need to prioritize responsible...
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Lakshmi Balasubramanian
May 1, 20205 min read
A content shift in influencer marketing
The rise of COVID19 has done a reset for all the brand marketers. There is an accelerated need for influencers to reach out to their...
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Lakshmi Balasubramanian
Apr 24, 20204 min read
Subhiksha Venkat – The influencer-next-door
Subhiksha Venkat is that friend from college whose clothes you want to steal. Her down-to-earth attitude particularly comes off in her...
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Lakshmi Balasubramanian
Apr 22, 20206 min read
Top 10 photography influencers to follow
The three weeks of lockdown has had everyone pick up new skills. Photography has been rated one of the top classes that has been chosen...
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Lakshmi Balasubramanian
Apr 17, 20203 min read
Brand talk with Nisha Ganesh
This week, we at Greenroom had a brand talk with the Indian TV star Nisha Ganesh and about everything online. The actress has been a part...
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Lakshmi Balasubramanian
Apr 15, 20204 min read
How to calculate TikTok metrics – engagement rate, reach and more
TikTok’s growth in 2019 – 2020 The app has been lauded as the highest downloaded app in 2019 till now with 60 million installs. The app...
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Lakshmi Balasubramanian
Apr 8, 20205 min read
Crisis marketing management for brands
COVID19 has had a major impact on how businesses have been presenting themselves in the past month. Crisis management has always been...
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Lakshmi Balasubramanian
Apr 3, 20205 min read
Influencer talk with Aswathi Balakrishnan
This week, Greenroom spoke to Aswati Balakrishnan, a fashion, beauty and lifestyle Instagrammer who has amassed over 75,000 followers on...
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Lakshmi Balasubramanian
Apr 1, 20203 min read
Brand marketing in the time of Corona
COVID-19 has reshaped the past couple of weeks. While the global order has seen a major disruption, brands have tuned their marketing to...
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