AR Filters and how Brands have been using them
It’s only been a few years since Snapchat followed by Facebook launched AR Filters on their platforms. Today, we cannot imagine a virtual...
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Lakshmi Balasubramanian
- Apr 23, 2021
- 2 min
Creators who made us Laugh Out Loud
2020 had more than its fair share of tragedies and dark moments. But the world of social media gave us some respite in the form of young...
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Lakshmi Balasubramanian
- Feb 19, 2021
- 2 min
5 Pro Tips To Avoid Common Influencer Marketing Mistakes
The Influencer marketing industry is one of the fastest-growing industries with almost all the brands using influencers to promote their...
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Lakshmi Balasubramanian
- Jan 30, 2021
- 3 min
Top 10 Indian Instagram Fitness Influencers You Need To Follow
In 2020, along with everything else, fitness was also taken indoors. We saw many fitness influencers becoming more active on social...
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Lakshmi Balasubramanian
- Dec 24, 2020
- 2 min
How brands and influencers adapted to the Tiktok ban
Love it or hate it, but Tiktok was undoubtedly one of the biggest social media blockbusters until it was banned in India in June 2020. It...
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Lakshmi Balasubramanian
- Dec 21, 2020
- 2 min
How Brands Worked with Influencers to Raise COVID-19 Awareness
The COVID-19 Pandemic brought about an unprecedented (yes we used the word) change in consumer behaviour and consumption. Brands...
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Lakshmi Balasubramanian
- Dec 14, 2020
- 2 min
All You Need To Know About Instagram Guides
Last May, Instagram introduced a new feature called Guides as part of their initiative to help people combat the effects of COVID-19. ...
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Lakshmi Balasubramanian
- Oct 13, 2020
- 3 min
New features of LinkedIn
LinkedIn is an excellent platform for professional networking and community building. It has undergone much change in significance and...
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Lakshmi Balasubramanian
- Sep 25, 2020
- 3 min
YouTube’s Exciting New Feature – YouTube Shorts
Video as a means of content creation and expression has always ruled the Internet. While YouTube and Vimeo have allowed creators to...
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Lakshmi Balasubramanian
- Sep 14, 2020
- 4 min
Decoding Features of Instagram
In today’s day and age, it goes without saying that it is indispensable for brands to have an active social media presence. Each social...
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Lakshmi Balasubramanian
- Aug 28, 2020
- 3 min
What content marketing means in 2020
Content marketing has been in existence for a long time, the growth and relevance of this area of marketing have seen a rapid rise in the...
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Lakshmi Balasubramanian
- Jul 31, 2020
- 4 min
7 tools that will help you with your marketing content
Marketers publish content daily, weekly, or monthly – odds are brands are always looking for ways to improve content efforts. With...
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Lakshmi Balasubramanian
- Jul 13, 2020
- 3 min
Top 5 Indian Comic Artists to Follow on Instagram
Doodlers and illustrators on Instagram are all the rage. They are known for their hilariously quick wit, extremely relatable content, and...
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Lakshmi Balasubramanian
- Jun 25, 2020
- 5 min
How to Reach Consumers who are homebound
From class cancellations to travel restrictions, the COVID-19 outbreak has changed the way society functions. These times also present an...
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Lakshmi Balasubramanian
- Jun 11, 2020
- 5 min
Top 10 Indian musicians on Instagram you should follow
In the wake of the COVID pandemic, Instagram influencers are approaching new methods to keep up their engagement sand stay connected to...
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Lakshmi Balasubramanian
- Jun 3, 2020
- 3 min
Top 5 social media statistics showing COVID-19 impact
The past couple of months have seen an incredible shift of campaign strategy, content, and social media strategy for brands. Much as the...
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Lakshmi Balasubramanian
- May 21, 2020
- 6 min
Disruption in influencer marketing during COVID 19
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back....
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Lakshmi Balasubramanian
- May 14, 2020
- 5 min
Top home decor influencers you need to follow to spruce up your home
Since the current COVID situation has us confined to our home’s walls, more and more people are flocking towards sprucing up their place...
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Lakshmi Balasubramanian
- May 7, 2020
- 5 min
Guide to Influencer Marketing During COVID-19
Investing in Influencer marketing during COVID-19 is making brands jittery. Brands and organizations need to prioritize responsible...
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Lakshmi Balasubramanian
- May 1, 2020
- 5 min
A content shift in influencer marketing
The rise of COVID19 has done a reset for all the brand marketers. There is an accelerated need for influencers to reach out to their...
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