When summer hits India, it brings with it more than just rising temperatures — it ignites a nationwide obsession: the Indian Premier League (IPL). With over 400 million television viewers and 250 million social media engagements reported during the 2024 season, IPL 2025 remains the ultimate battleground for teams and brands eager to ride the wave of cricket fandom. 

Several major brands have leveraged the vast reach of Mahakumbh by partnering with digital creators to amplify their messaging.

“The best marketing doesn’t feel like marketing.” – Tom Fishburne This above quote perfectly encapsulates the core of effective...

How brands can leverage influencers to build better connections during Diwali:

A Strategic Multi-Phase Influencer Campaign That Redefined bigbasket now’s Market Position with Greenroom Now

How Brands Wove Creativity and Emotion Into Their Raksha Bandhan Campaigns

Dive into a selection of Indian ads featured on Mother’s Day 2024, that left us reaching for the phone to call our Mom.

Not so rare, but less talked about, today we bring your focus to the agrarian world through the lens of agricultural influencers.

Whether you're a fashion, food, beauty, lifestyle, or travel brand, there's something for everyone to try this Holi.

Valentine's Day is just around the corner, and brands are gearing up to capture the attention of their audience in innovative ways. One...

Gain Insights from Local Giants and Transform Your Social Media Approach! Living in an era where businesses strive for visibility, social...

As we approach the culmination of another remarkable year, the synergy between brands and influencers becomes increasingly vital in...

It’s only been a few years since Snapchat followed by Facebook launched AR Filters on their platforms. Today, we cannot imagine a virtual...

Description Platinum Guild International a popular brand for platinum jewellery looked at promoting their new collection of platinum...

Description Titan’s premium perfume chain Skinn Amlafi Bleu invited their Master Perfumer for a grand event at Mumbai. The event...

Description Friends an adult diaper brand planned a unique campaign using influencers around Grandparents Day which was on September 9th...

Description OnePlus launched their premium flagship phone the OnePlus 6 during May 2018. As part of the promotional activity, OnePlus...

Description Club Factory is an e-commerce platform for fashion apparel. Club Factory recently entered the Indian market and looked at...

Description Epson had launched its ‘Back To School’ campaign for their Epson InkTank printer during July 2017. As part of the promotional...

Description Fortune Oil looked at promoting their Rice Bran Oil as they wanted to position it as a healthy oil for regular cooking....