Influence Redefined: Exploring The Business Brilliance Of Influencers And Their Brands
In today’s day and age where influencers constantly push boundaries, they never fail to surprise us, whether as content creators or as...
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Arpita Jani
- Jul 14
- 4 min
Evolution of E-commerce in India: Is your brand ready to embrace New Age Innovation?
In today's fast-paced modern life, the pursuit of comfort and convenience has become paramount. In the last couple of decades changes in...
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Lakshmi Balasubramanian
- Oct 29, 2021
- 4 min
Brands in the box seat: Brand campaigns inspired by live sporting events
Live sports are an ideal time for brands to put out creative digital campaigns. With lakhs of eyes glued to the screens, everyone stays...
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Lakshmi Balasubramanian
- Oct 19, 2021
- 2 min
How brands and influencers celebrated Pujo this year
That time of the year has arrived. Excessive shopping, gift exchanges, pandal hopping and feasting with loved ones, Pujo is celebrated...
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Lakshmi Balasubramanian
- Jul 2, 2021
- 3 min
Our Favourite Gaming Influencers
Do people really make a living out of streaming online games live? Well, the answer to this question is becoming clearer with every...
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Lakshmi Balasubramanian
- Jun 18, 2021
- 3 min
A Guide To Using Clubhouse
Networking is at its peak owing to the pandemic, as people want to feel more virtually connected to others. Hence, the introduction of...
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Lakshmi Balasubramanian
- Jun 11, 2021
- 2 min
Social Media Platforms – What’s New
The platforms that ensure that we update every single development in our lives are also constantly updating. Because is it really social...
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Lakshmi Balasubramanian
- Jun 4, 2021
- 2 min
Male Beauty Influencers You Need To Follow
It’s 2021 and still male beauty hasn’t taken prominence. But, thankfully it’s one the rise. In a country like India, focus on beauty and...
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Lakshmi Balasubramanian
- May 25, 2021
- 3 min
Rise of Korean Influence in India
Are you a member of the BTS Army? Do you spend your weekends bingeing on K-dramas? Well, you’re not alone. The Korean Wave has hit India...
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Lakshmi Balasubramanian
- Apr 30, 2021
- 2 min
AR Filters and how Brands have been using them
It’s only been a few years since Snapchat followed by Facebook launched AR Filters on their platforms. Today, we cannot imagine a virtual...
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Lakshmi Balasubramanian
- Apr 23, 2021
- 2 min
Creators who made us Laugh Out Loud
2020 had more than its fair share of tragedies and dark moments. But the world of social media gave us some respite in the form of young...
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Lakshmi Balasubramanian
- Apr 16, 2021
- 2 min
Influencer trends that we couldn’t ignore
Social media trends have taken a whole new meaning in the last couple of months. Tik-tok challenges and trends have taken over the...
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Lakshmi Balasubramanian
- Apr 8, 2021
- 2 min
Shoppable Ads – A Complete Guide
Facebook and Instagram Shop features have become increasingly easy to use and access. As a result, we have seen a rise in Shoppable Ads...
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Lakshmi Balasubramanian
- Mar 29, 2021
- 2 min
Brands and their Holi message – 2021 Edition
The landscape of festival marketing has changed a lot over the last year. Brands now have to walk a fine line between being conscious of...
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Lakshmi Balasubramanian
- Mar 23, 2021
- 2 min
Women’s Day Campaigns by Beauty Brands – 2021 Edition
Women’s Day is an important topical day for beauty brands. It allows them to build a relationship with their audience while encouraging...
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Lakshmi Balasubramanian
- Mar 12, 2021
- 2 min
What the new ASCI guidelines will mean for influencers
We saw brands’ love for influencer marketing explode last year and it has only been growing since then. In the wake of this development,...
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Lakshmi Balasubramanian
- Feb 19, 2021
- 2 min
5 Pro Tips To Avoid Common Influencer Marketing Mistakes
The Influencer marketing industry is one of the fastest-growing industries with almost all the brands using influencers to promote their...
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Lakshmi Balasubramanian
- Jan 30, 2021
- 3 min
Top 10 Indian Instagram Fitness Influencers You Need To Follow
In 2020, along with everything else, fitness was also taken indoors. We saw many fitness influencers becoming more active on social...
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Lakshmi Balasubramanian
- Jan 8, 2021
- 3 min
2020 Influencer Recap: Most Engaging Influencers of The Year
Digital video content saw a sharp increase in 2020 due to the need for more entertainment and information during the lockdown. Indian...
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Lakshmi Balasubramanian
- Dec 29, 2020
- 2 min
Influencer Marketing Trends To Look Forward To In 2021
In 2020, Influencer marketing became an important part of marketing spends for most brands. It became more than a “good to have”...
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