Greenroom is a marketing agency specialized in digital marketing, artist management, and digital PR. Our in-house engineering team builds analytics and reporting tools to ensure that our customers achieve excellent results on every campaign.

Influencer talk with Aswathi Balakrishnan

This week, Greenroom spoke to Aswati Balakrishnan, a fashion, beauty and lifestyle Instagrammer who has amassed over 75,000 followers on her profile. It comes as no surprise that she is so popular. She is smart, analytical about her work and can articulate her thoughts very well. The chirpy blogger talked about her transition from being a civil engineer to Bangalore’s favorite fashionista.

How to calculate TikTok metrics – Engagement rate, reach and more 

When collaborating with an influencer on TikTok, you can request their analytics access to understand how your campaign has fared. In this article, we will look at different analytics that can be used to understand campaigns, conversion and even the kind of audience that a brand needs to target.