Lakshmi BalasubramanianMar 23, 20212 minWomen’s Day Campaigns by Beauty Brands – 2021 EditionWomen’s Day is an important topical day for beauty brands. It allows them to build a relationship with their audience while encouraging...
Lakshmi BalasubramanianMar 12, 20212 minWhat the new ASCI guidelines will mean for influencersWe saw brands’ love for influencer marketing explode last year and it has only been growing since then. In the wake of this development,...
Lakshmi BalasubramanianFeb 19, 20212 min5 Pro Tips To Avoid Common Influencer Marketing MistakesThe Influencer marketing industry is one of the fastest-growing industries with almost all the brands using influencers to promote their...
Lakshmi BalasubramanianJan 30, 20213 minTop 10 Indian Instagram Fitness Influencers You Need To FollowIn 2020, along with everything else, fitness was also taken indoors. We saw many fitness influencers becoming more active on social...