How influencer marketing is changing weddings
Over the past few years, the online presence has become almost indispensable in terms of wedding planning. It is full of endless...
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Lakshmi Balasubramanian
- Jul 31, 2019
- 3 min
Influencer talk with Ishita Dharnidharka
Ishita Dharnidharka, a travel and adventure influencer talked to Greenroom about how her switching careers has led to a fulfilling...
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Lakshmi Balasubramanian
- Jul 25, 2019
- 3 min
How much do influencers get paid?
Influencer Marketing has grown from a $1 billion industry in 2016 to a $5 billion dollar industry in 2019. The industry is also looking...
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Lakshmi Balasubramanian
- Jul 17, 2019
- 4 min
Why is Instagram the best platform for Influencer Marketing?
Instagram and its raging popularity Instagram was launched as a platform that was primarily used to share photos and videos. The app has...
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Lakshmi Balasubramanian
- Jul 11, 2019
- 4 min
Shooting in the wild with Mithun
Mithun, a wildlife photographer/influencer of MithunHPhotgraphy fame spends most of his time in the wild looking for the perfect moment...
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Lakshmi Balasubramanian
- Jul 3, 2019
- 5 min
Influencer Marketing for Dummies
What is influencer marketing? – A simple explanation Wikipedia defines Influencer marketing as “a form of social media marketing...
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Lakshmi Balasubramanian
- Jun 26, 2019
- 4 min
A guide to Instagram Branded Content – Partnership with influencers
What is Branded Content? Instagram has recently launched a new way for brands to sponsor posts created by celebrities and influencers –...
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Lakshmi Balasubramanian
- Jun 19, 2019
- 4 min
A guide to Facebook Business Manager – How to set up an account (2019)
Facebook Business Manager is a boon to all the marketers who are looking at advertising methods to increase traffic, sales, brand...
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Lakshmi Balasubramanian
- May 30, 2019
- 4 min
TikTok’s Success and Marketing strategy
Tiktok – Taking over the social media world Advertising spending on social media influencers in India by brands is rising — driven by the...
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Lakshmi Balasubramanian
- May 15, 2019
- 3 min
How these brands celebrated Mother’s Day 2019
Mother’s Day has come and gone on the second Sunday of May and the brands have arrived with their marketing campaigns for the holiday...
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Lakshmi Balasubramanian
- Apr 24, 2019
- 4 min
Get the best out of your marketing investment
Why does Influencer marketing work so well? Customers appreciate when people talk to them and not companies or brand. Customers may not...
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Lakshmi Balasubramanian
- Mar 27, 2019
- 5 min
Best Practices for Influencer Marketing – A complete guide
Influencer Marketing has been in the advertising industry in different forms for years now. With just Facebook and Instagram being...
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Lakshmi Balasubramanian
- Mar 21, 2019
- 4 min
Instagram launches Instagram Checkout – What does this mean for influencers?
Instagram has been reveling in its billion-mark users over the past couple of years. The platform has proved over and over to be better...
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Lakshmi Balasubramanian
- Mar 13, 2019
- 4 min
Why TikTok is the hot new app to look out for
TikTok – the new app in town. How does this fit in with a brand’s video content strategy? With Musical.ly trying to already enter the...
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Lakshmi Balasubramanian
- Mar 11, 2019
- 4 min
Brands that came out with the best campaigns for Women’s day
In the age where feminism is trying to find its way even to the remotest corners of the world, brands take up the responsibility to show...
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Lakshmi Balasubramanian
- Mar 6, 2019
- 5 min
Pro-tips on how to run a successful social media contest
For years now, brand contests have been popular across all social media channels. Brands run a social media contest for a plethora of...
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Lakshmi Balasubramanian
- Feb 27, 2019
- 4 min
How Instagram has evolved around brand marketing
Over the past couple of years, Instagram has worked so hard to occupy the No.1 place in the social media world. Instagram overthrew...
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Lakshmi Balasubramanian
- Feb 20, 2019
- 6 min
3 best campaigns of Valentine’s Day 2019 with statistics
For years, Valentine’s day has been the perfect time for brands to create specialized campaigns around this holiday. Love it or hate it,...
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Lakshmi Balasubramanian
- Feb 13, 2019
- 4 min
Mega, macro, micro or nano influencer: Which one is right for your brand?
Influencer marketing is not only relevant and one of the hottest trends among consumers, but also with brands and marketing...
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Lakshmi Balasubramanian
- Feb 6, 2019
- 5 min
A checklist – Avoiding the most common mistakes by brands in influencer marketing
Influencer marketing as an industry in 2019 is going to see an extreme surge in terms of growth. More brands are investing in it and the...
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