Facebook Business Manager is a boon to all the marketers who are looking at advertising methods to increase traffic, sales, brand visibility and whatever gains the brand looks to get digitally. If your brand still hasn’t jumped on the bandwagon, it is the perfect time to do so. The tool helps you bring multiple platforms’ advertisements to a single portal.
As the description in the website says, Facebook Business Manager allows you to “manage ad accounts, Pages, and the people who work on them—all in one place. It’s a one-stop shop for all of your Facebook marketing and advertising activities, with additional access to resources like the linked Instagram account and your website’s product catalogs.
Why is Facebook Business Manager so essential for your brand/company?
The tool is free
Let’s get the price factor out there first. Joining this tool and adding your business ad interests to this platform is completely free. You only start paying when you run the advertisements. This completely eliminates the need for paid thirty parties that promise results on your website. You manage everything.
A mandatory requirement for Facebook advertisers
Over the last years, Facebook started making Business Manager a requisite for any account using custom audiences created from email lists. The tool looks perfectly got advertisers who are looking to maximize performance via nurturing new and existing leads. So, Facebook has designed the portal in a way that if you’re looking to get the most out of your advertising means, Facebook Business Manager is the way to go. Also, you see a drastic surge in the quality of the support from Facebook when you are on the portal.
Whichever kind of advertisement you run via Business Manager, you get details insights, reports, and a customizable dashboard. Grey area Facebook accounts are no longer required where an employee’s personal profile wouldn’t have to be added to manage the brand’s marketing dashboard.
Now that I have convinced to create a Facebook Business Ad account, let’s get to the specifics. In this guide, we will talk about how to set up an ad account, add other partners to the account and the multiple roles associated with these accounts.
Business Account and Ad accounts
To know the difference between the two in simple words, a business account is a superset which can have multiple ad accounts.
Set up the Facebook Business Manager Account
Go to the link business.facebook.com and click on the big blue button CREATE ACCOUNT. If you are not logged in to Facebook, please enter your username and password.
If you are already logged in, Facebook will redirect you to a page that looks like the screenshot below.
Fill in details
Make sure you have a primary Facebook page that you want to run ads from (You can select a page from the list)
Finally, the business email address
Next page asks for company name and address
Add Business Manager Admins and Employees
If you require adding people (employees, partners, vendors, etc.) to the newly created page or ad account, make sure you are logged into the Business manager.
In the first page of the setup guide, choose people and the role you want to add.
You can choose to either click on “Add Admin” or “Add Employee” or both.
Educate yourself if the different roles the Employee and Admin can perform and choose the right one for the person you are adding. The roles will have different access levels.
Set up the Facebook Ad Account
You will be navigated to a page where you have to choose between 3 types of ad accounts.
Add an account you own
Transfer any previous ad accounts you own on Facebook. All data will be permanently transferred here. You can only do this if you are an owner of the previous account.
Add someone else’s ad account
Here, you have to request permission to add an ad account that you don’t own. Once the admin or owner of the other account grants the access, you can add it to your Business Manager.
Create a new ad account
Create a brand new ad account that does not contain any previous data. Once created within Business Manager Account, the ad account cannot be transferred to an individual owner who doesn’t have a Business Manager Account.
Next, it will ask you to fill in some basic information like your ad account name, what business manager profile you want to connect it to, the timezone of your business, and the currency you use:
Note – If you choose to request access or add an ad account, enter the ad account ID
Once you are set up here, then you can immediately start creating ads in the business manager.
To create an ad, select the Ad account and go to the Ads Manager page.
We will look at how to create ads and set goals in the next detailed guide.