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Lakshmi Balasubramanian
Jun 18, 20213 min read
A Guide To Using Clubhouse
Networking is at its peak owing to the pandemic, as people want to feel more virtually connected to others. Hence, the introduction of...
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Lakshmi Balasubramanian
Jun 11, 20212 min read
Social Media Platforms – What’s New
The platforms that ensure that we update every single development in our lives are also constantly updating. Because is it really social...
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Lakshmi Balasubramanian
Apr 30, 20212 min read
AR Filters and how Brands have been using them
It’s only been a few years since Snapchat followed by Facebook launched AR Filters on their platforms. Today, we cannot imagine a virtual...
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Lakshmi Balasubramanian
Apr 16, 20212 min read
Influencer trends that we couldn’t ignore
Social media trends have taken a whole new meaning in the last couple of months. Tik-tok challenges and trends have taken over the...
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Lakshmi Balasubramanian
Apr 8, 20212 min read
Shoppable Ads – A Complete Guide
Facebook and Instagram Shop features have become increasingly easy to use and access. As a result, we have seen a rise in Shoppable Ads...
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Lakshmi Balasubramanian
Mar 12, 20212 min read
What the new ASCI guidelines will mean for influencers
We saw brands’ love for influencer marketing explode last year and it has only been growing since then. In the wake of this development,...
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Lakshmi Balasubramanian
Jan 30, 20213 min read
Top 10 Indian Instagram Fitness Influencers You Need To Follow
In 2020, along with everything else, fitness was also taken indoors. We saw many fitness influencers becoming more active on social...
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Lakshmi Balasubramanian
Jan 8, 20213 min read
2020 Influencer Recap: Most Engaging Influencers of The Year
Digital video content saw a sharp increase in 2020 due to the need for more entertainment and information during the lockdown. Indian...
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Lakshmi Balasubramanian
Dec 29, 20202 min read
Influencer Marketing Trends To Look Forward To In 2021
In 2020, Influencer marketing became an important part of marketing spends for most brands. It became more than a “good to have”...
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Lakshmi Balasubramanian
Dec 24, 20202 min read
How brands and influencers adapted to the Tiktok ban
Love it or hate it, but Tiktok was undoubtedly one of the biggest social media blockbusters until it was banned in India in June 2020. It...
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Lakshmi Balasubramanian
Dec 14, 20202 min read
All You Need To Know About Instagram Guides
Last May, Instagram introduced a new feature called Guides as part of their initiative to help people combat the effects of COVID-19. ...
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Lakshmi Balasubramanian
Aug 28, 20203 min read
What content marketing means in 2020
Content marketing has been in existence for a long time, the growth and relevance of this area of marketing have seen a rapid rise in the...
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Lakshmi Balasubramanian
Aug 19, 20203 min read
Independence Day 2020: The Best Campaigns
Including topical content in your marketing strategy The last few months have had certain keywords common with all social media audience....
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Lakshmi Balasubramanian
Jul 31, 20204 min read
7 tools that will help you with your marketing content
Marketers publish content daily, weekly, or monthly – odds are brands are always looking for ways to improve content efforts. With...
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Lakshmi Balasubramanian
Jun 25, 20205 min read
How to Reach Consumers who are homebound
From class cancellations to travel restrictions, the COVID-19 outbreak has changed the way society functions. These times also present an...
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Lakshmi Balasubramanian
Jun 3, 20203 min read
Top 5 social media statistics showing COVID-19 impact
The past couple of months have seen an incredible shift of campaign strategy, content, and social media strategy for brands. Much as the...
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Lakshmi Balasubramanian
May 21, 20206 min read
Disruption in influencer marketing during COVID 19
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back....
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Lakshmi Balasubramanian
May 14, 20205 min read
Top home decor influencers you need to follow to spruce up your home
Since the current COVID situation has us confined to our home’s walls, more and more people are flocking towards sprucing up their place...
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Lakshmi Balasubramanian
May 7, 20205 min read
Guide to Influencer Marketing During COVID-19
Investing in Influencer marketing during COVID-19 is making brands jittery. Brands and organizations need to prioritize responsible...
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Lakshmi Balasubramanian
May 1, 20205 min read
A content shift in influencer marketing
The rise of COVID19 has done a reset for all the brand marketers. There is an accelerated need for influencers to reach out to their...
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