The prime reason why brands love influencer marketing is that influencers have always been great at creating a specific niche audience for their content. While traditional advertising hardly catered to the audience who are interested in fitness, these content creators don’t just maintain their fitness resolutions but also aim to inspire and motivate others through platforms like Instagram and YouTube. Top fitness brands and audiences alike look up to these influencers for tips and collaborations.
Let’s take a look at the top 10 of 2019
With almost 800k followers, Yasmin is one of the most prominent Instagram fitness influencers. She is currently the owner of her studio Yasmin’s Body Image and has successfully authored the book Sculpt and Shape. Despite her rise to fame, her down-to-earth personality makes her very approachable on social media.
A post shared by Yasmin Karachiwala (@yasminkarachiwala) on Dec 30, 2019 at 8:12am PST
Ranveer has created an ultimate fitness Instagram account with almost 700k followers. Apart from fitness, he also talks about entrepreneurship through his channel. He’s known for sharing food and fitness tips on his social media.
10 RULES for Life-Long FITNESS :- . 1. Cut out processed sugar (dessert, table sugar) and processed items (chips, farsaan, maggi). They are the curse of our generation. When craving sweets, eat fruit. When craving snacks, eat nuts. 2. Protein MUST be the centrepiece of each meal. Chicken/fish/eggs/paneer/tofu/sprouts/protein-shakes have to be included every time you're eating a meal. Even "snacks" must contain a bit of protein. 3. You MUST starve your body for at least 12 hours of your day. Easiest way to apply the REVOLUTION called "intermittent fasting". Gives your ENTIRE system time to recover and heal. Say no to breakfasts ideally. If you can't, then eat at 7pm latest. 4. Movement – choose weights, yoga, dancing, sports, running, swimming or calisthenics. But ensure you MOVE your body at least 3-5 days of the week. 5. Water & vegetables are the constants of your life. Load the f*ck up. 6. Replace maida (bread, naan, cake) with whole wheat (rotis, rava, dalia). Replace white rice with unpolished rice (ideally brown). Ensure that you don't mix rice & wheat in the same meal (harsh on your system) 7. Last meal should be 2-3 hours before bedtime. Food digestion interferes with sleep & repair. Be serious about this & watch your life change. 8. Don't do it for the 6 pack or the thigh gap. Do it to HARDWIRE discipline into your mind. The process is way more important than the end result. . 9. It's very easy for college kids to be fit. It's very difficult for working professionals to be fit. Never brag about fitness if you're under 22. Only encourage! Never completely ignore fitness if you're over 22. Only prioritise. 10. Enjoy yourself as well. 3 cheat meals a week is good enough enjoyment. Work towards this level of discipline for the sake of the older version of you. Delete food delivery apps if need be. Always eat home cooked food for best results.
A post shared by Ranveer Allahbadia (@beerbiceps) on Jan 7, 2020 at 8:46am PST
Sonali Swami, an Asian bronze medalist is a real fitness inspiration for her followers. She shares content mainly on how everyone can keep themselves in good shape regardless of budget or gym availability. Her frequent challenges and organic content keep her followers engaged on her page.
♥️// #Day7 of Sehat Ka Promotion Challenge💪 powered by Fortune Rice Bran Health Oil . Today's challenge is: CARDIO EXERCISE . Cardio exercises are a fun way to stay healthy and lose fat. They are good specially for your heart. . Being a music and dance lover, my favourite cardio exercise is AEROBICS . You can also do running, cycling, dancing, Zumba, jump ropes and various other activities for cardio. . So guys and girls, tell me which is your favourite cardio exercise and post an image or video doing it. . Remember to use the hashtags #SehatKaPromotionChallenge and #FortuneRiceBranOil Also tag @fortune.foods and @sonali_swami You could be one of the 10 lucky winners to win cool fitness bands. . . . #cardio #hearthealth #aerobics #cardioworkout #cardioworkouts #workoutchallenge #giveawaycontest #workoutmotivation #healthgoals #workoutinspiration #fitsporation #funworkout #justmove #fitfun #contest _______________________
A post shared by Sonali Swami (@sonali_swami) on Jan 6, 2020 at 8:02pm PST
Purohit runs her own fitness studio in Mumbai and has a clientele that features the city’s A-listers, including personalities from the film, fashion, and sports industries. But when she started out, Pilates was literally unheard of in India. She now has followers not only the A-listers who can see her workout routines.
Crazy!? 😋😂❤️ But all the best people are!! Really enjoying the GoFlo! Having a lot of fun doing some explosive push ups with @aneesha_gaba @lavinaajbani @iamseeratkapoor #tuesdaytransformation #PilatesGirls #Fit #Fun
A post shared by Namrata Purohit (@namratapurohit) on Nov 25, 2019 at 7:03pm PST
Ankita is the perfect fitness influencer for those that need a little inspiration to push themselves from their sedentary lifestyle. She stresses the importance of setting realistic goals rather than forcing yourself through a tough regimen.
Thankyou Nitish Sharma , m obliged to have such a wonderful 😍 IG family! 😘🙏 . . @divinenutritionin doll @ritebite_maxprotein , @myfitness Athlete . #Ankitasinghofficial #IGfamily #LoveYouAll #MissIndia #MissKarnataka
A post shared by 💎 Ankita Singh 💎 (@ankita_extreme) on Jan 6, 2020 at 1:13am PST
Natasha Noel is a delight for her followers and brands. Her positive vibes which focus on body positivity and realistic goals make her a favorite among all fitness profiles. Her content on her channel varies from yoga to CrossFit routines. She also regularly talks about her relationship with food which a lot of her followers can relate to.
Day 9 of #SoulFulAcceptance is your current relationship with food. Questions you can ask yourself are: Am I being mindful when I’m eating? How are you feeling while you’re eating? Where you’re eating what thoughts are passing while y’all are eating? Are you one your phone or watching Netflix or driving or reading while you eat? Are you eating slowly? Are you chewing your food? Are you honouring you’re good? Are you using all your 6 senses? Are you skipping your meals or over eating? Are you scared of eating? Do you feel guilty when you eat? . . Y’all know this, I’ve had a horrible relationship with good but in time it got better. In time I learnt to be mindful and not scared of eating. Recently I turned vegetarian and this shook my whole system. From a person who would almost have NO vegetables to now someone who has to ONLY eats vegetables. (I eat grains and fruits and all also but you get the point) my system was like wtf and I was bored. Because I’m from a mallu Christian family where eating non veg is in our DNA, vegetables being cooked at home would be like pickle. And it wasn’t tasty at all. So you know what I did for a month? I would order 4 cheese pizza and margarita pizza and keep eating it everyday. On sundays twice. Because cheese I didn’t give up so I kept eating it. And also my system is used to cheese but NOT SO MUCH also. I started bloating and feeling very uncomfortable in my stomach. So I assumed I needed to eat lesser so I did then I started getting very bad gas and my belly was even more bloated. I went and got all test done almost everything was okay except vitamin D is less. And my cholesterol is a little high. It was 224 and supposed to be 200 and I was like wtf I’m the most “healthiest person” out there. How is this possible. I had to introspect and realise “shit I’ve been having CHEESE for lunch snacks and dinner everyday for a month and a half OF COURSE my cholesterol will go high. It is the saturated fat in cheese that is responsible for raising cholesterol levels. And here’s the thing THERE IS NO BAD FOOD, over eating (under eating) something is bad. You know what I did then? I started in cooperating VEGETABLES in everything. 👇🏾
A post shared by Natasha noel (@natashanoel001) on Dec 8, 2019 at 8:53pm PST
Deanne Pandey’s profile has a plethora of content on her workouts and fun challenges. While she started her online journey blogging her way through her fame, she currently has an incredible following of 300k followers.
Today’s Signature Move And Challenge Alternate Side Lunges Hip opener, hamstring stretch,great mobility ex for the hips. When you're looking for a great hip-opening exercise,turn to the Alternate Side Lunge.This is a common yoga pose as well that stretches your hips and hamstrings and helps build your core strength. @antigravity_club today’s mobility/VMO/hip flexor training was awesome 👏👍🏻✅ #thankyou #hipflexorstrength #vmo #todayssignaturemove #todayschallenge #January #nothingcanstopme #nothingcanstopyou #starttoday #youcandoit #everydayathlete #getfitwithme #balancebydeanne #icaniwill #fitnesschallenge #pushyourself #fitindia #fitindiamovement
A post shared by Deanne Panday (@deannepanday) on Jan 2, 2020 at 11:33pm PST
This fitness influencer is an inspiration for all his followers. His clean eating methods and encouraging his fellow fitness aspirants to follow a regime has loyal followers for his content. His fresh content has a lot of brands flocking to collaborate with him.
Zareen has a high level of versatility in terms of her content. She posts yoga, pilates to running methods of working out targeting a variety of audiences. Also a NASM certified personal trainer, she is an online nutrition and core fitness coach.
Namaste- there is a Divine spark within each of us that is located in the heart chakra. The spiritual meaning of namaste in Yoga conveys that “the divine in me respectfully recognizes the divine in you.” #restdays #namaste #yogalove
A post shared by Zareen Siddique (@fitwithzareen) on Dec 12, 2019 at 7:02pm PST
Ayesha is a track athlete whose specific focus is on running and movement. The fitness regime of an athlete can be a rigorous one and her updates on the profile and her weight management videos have been an inspiration to her followers.
From #celebrating32 to continuing this #adventureat33 , I CANT WAIT to see what 33 is going throw my way.. 😍😍 Hitting PR’s in my last week of training here . Thank you for levelling it back up @tejaslalwani #forevergrateful #movement #athlete #trackandfield #underarmour #underarmourwomen #sprinter #strongertogether #strongwomen #womenwholift #womenempowerment #instafit #lifting #power #powerlifting #mumbai #fitgirl #indian #india #instafit #fitness #fitnessjourney #fitnessmotivation #strengthandconditioning #strength #strengthtraining #functionaltraining #inspirationeveryday
A post shared by Ayesha Billimoria🌎 (@fitgirl.india) on Jan 7, 2020 at 10:07pm PST
When it comes to health and fitness, social media platforms like Instagram is a great resource for finding the motivation to get and stay fit. As a brand too, it’s the perfect platform for you to promote your offerings and improve your visibility through these content creators. Numerous fitness experts and influencers leverage the tool to connect with their followers. All you need to do is identify the right influencers for your brand.