2019 has seen influencers with all kinds of expertise grow exponentially. Fashion and beauty have evolved over the year with new forms of content and unique brand collaborations. While a few years ago, the word “influencers” didn’t mean much, now influencers run the fashion industry.
Some brands like Shein, FashionNova focus solely on collaborating with fashion influencers as their mode of advertising. We have rounded up the top 10 Indian fashion influencers who run the industry with their tips, share their style and promote brands, products and services.
The 30-year-old designer has had an immensely successful year. Apart from expanding her designer brand with extensive designs and a sizeable investment, she also launched a line of lipsticks and nail polish with beauty retailer Nykaa Cosmetics. Despite her previous fame, her Instagram account shot her to popularity with the local masses with her fashion-related posts.
Not fitting into your boxes anymore, but swaying & celebrating our own space! Featured Here: Glossy Eden Print Lehenga with Scattered Sequin Embroidery 💎Earrings- @kohar_jewellery Rings- @curiocottagejewelry & @minerali_store 💄- @eshwarlog @aashna_shah Hair- @deepa_hairstylist_ 📷- @josephradhik Art- @riidawg Styled By- @spacemuffin27 @vani2790 @manishamelwani Now available for Pre- Order across all our stores & online (www.houseofmasaba.com). #HouseofMasaba #Masaba #LoudAndLadyLike #MasabaxRhea #rheakapoor
A post shared by Masaba (@masabagupta) on Dec 1, 2019 at 9:19pm PST
Komal Pandey started as a small-time fashion blogger with her brand The College Couture and went on to work with POPxo, an online platform with entertainment and fashion content. With her “achievable” fashion tips, she now has gained a loyal following of 770k fans.
A post shared by Komal Pandey (@komalpandeyofficial) on Dec 9, 2019 at 4:05am PST
Aashna has had a steady journey over 3 years with her mix of fashion and beauty tips. Her frequent posts and the high amount of engagement from her invested followers have brands flocking up to this influencer for collaborations.
Jaipur is hands down one of my favourite cities in India, and everytime I go there, I fall more and more in love with The City Palace 🧡 How exciting is it that @pachojaipur has now opened his 300 year old palace to us on @airbnb?!😍 Anyone up for a royal getaway? 🙋🏻♀️ #RoyaltyWithAirbnb #ThatsWhyIAirbnb #ad
A post shared by Aashna Shroff (@aashnashroff) on Nov 11, 2019 at 11:34pm PST
Her blog The Style Edge pushed her to gain substantial popularity which led her to gain about 656k followers on Instagram. Her aspirational, international fashion style has made her one of the most influential fashion voices in the industry.
A post shared by Santoshi Shetty (@santoshishetty) on Sep 4, 2018 at 8:00am PDT
Aarkriti Rana’s cheery personality and her impeccable and clean fashion posts have made her a renowned fashion influencer in the country. Her curiosity to play with trends, colors, patterns and textures has gathered her a following over 608k followers.
A post shared by Aakriti Rana (@aakritiranaofficial) on Dec 1, 2019 at 3:34am PST
Kritika and Deeksha Khurana are the popular sisters of Instagram. While Kritika made our Top 10 Beauty Influencers list, Deeksha’s style statements, and her engaging content also got her an equal amount of popularity in the country. Deeksha’s stunning style has earned her over 4 lakh followers.
A post shared by Deeksha Khurana (Dee) (@deekshakhurana) on Aug 27, 2019 at 8:57am PDT
Sejal’s girl-next-door personality is one of her most relatable qualities. The chirpy Youtuber has a subscriber base of more than eight lakh and is a first-generation lifestyle ‘influencer’ in India. Her work over the years has been recognized in forms of various awards and accolades.
NEW VIDEO! Helloo just uploaded a super super fun BONUS video! It is a VLOG of me going home, chilling with my family (YES, my brother😭 guys please stop hitting on him haha), going for a wedding and more! Link in in my bio and stories! Check itt😬
A post shared by Sejal Kumar (@sejalkumar1195) on Dec 9, 2019 at 5:40am PST
Riya is a popular face on Netizens, who has effortlessly managed to leap from fashion blogging to travel, lifestyle and beauty. Riya’s quirky and stunning style and high-quality content have earned her followers all over the country.
Kept it subtle chic, but a pop of colour sometimes hurt no one 😋❤ Wore this co-ord from @veromodaindia which I think is great pick for a quick fashion therapy 💕💃🏻 #CIACTravels #CIACInVietnam #CaughtInACuff
A post shared by Riya Jain (@caughtinacuff) on Nov 29, 2019 at 10:25pm PST
Sayan Bakshi’s move from his 9-5 job to being a full-time influencer paid off well. While his main passion and content focus is on fashion, Sayan creates exciting content for his channels while he travels for work and even performs anchoring events or television shows.
Winter is here. And this winter, let's #RethinkWinterEssentials with @marksandspencerindia I've teamed up comfortable lounge wear with staple winter essentials, and I'm loving this look. It's time to #RethinkWithMandS Styling by @anktrendin Picture by @jyotikabaijal #TheOrangeEpistlesXMandS #TheOrangeEpistles #TOE
A post shared by Sayan Bakshi (@theorangeepistles) on Dec 15, 2019 at 4:51am PST
One of the early adapters – Scherezade Shroff started vlogging on YouTube when it wasn’t as popular in the country as it is today. The vlogger had a great year with followers turning loyal after she spoke out honestly about brands and collaborations. Her fashion is extremely relatable and she often provides product reviews of brands only after she personally uses them.
A post shared by Scherezade Shroff Talwar (@sherryshroff) on Dec 1, 2019 at 12:51am PST
Karron Dhingra proves that fashion blogging has never been just an industry specific to women. With around 183K followers on his Instagram account, the fashion blogger shares some fresh and individualistic outfit ideas and grooming tricks which has followers flocking to his account.
A post shared by Karron S Dhinggra (@theformaledit) on Dec 12, 2019 at 11:51pm PST