2019 has seen influencers with all kinds of expertise grow exponentially. Fashion and beauty have evolved over the year with new forms of content and unique brand collaborations. While a few years ago, the word “influencers” didn’t mean much, now influencers run the fashion industry.
Some brands like Shein, FashionNova focus solely on collaborating with fashion influencers as their mode of advertising. We have rounded up the top 10 Indian fashion influencers who run the industry with their tips, share their style and promote brands, products and services.
Masaba Gupta
The 30-year-old designer has had an immensely successful year. Apart from expanding her designer brand with extensive designs and a sizeable investment, she also launched a line of lipsticks and nail polish with beauty retailer Nykaa Cosmetics. Despite her previous fame, her Instagram account shot her to popularity with the local masses with her fashion-related posts.
A post shared by Masaba (@masabagupta) on Dec 1, 2019 at 9:19pm PST
Komal Pandey
Komal Pandey started as a small-time fashion blogger with her brand The College Couture and went on to work with POPxo, an online platform with entertainment and fashion content. With her “achievable” fashion tips, she now has gained a loyal following of 770k fans.
A post shared by Komal Pandey (@komalpandeyofficial) on Dec 9, 2019 at 4:05am PST
Aashna Shroff
Aashna has had a steady journey over 3 years with her mix of fashion and beauty tips. Her frequent posts and the high amount of engagement from her invested followers have brands flocking up to this influencer for collaborations.
A post shared by Aashna Shroff (@aashnashroff) on Nov 11, 2019 at 11:34pm PST
Santoshi Shetty
Her blog The Style Edge pushed her to gain substantial popularity which led her to gain about 656k followers on Instagram. Her aspirational, international fashion style has made her one of the most influential fashion voices in the industry.
A post shared by Santoshi Shetty (@santoshishetty) on Sep 4, 2018 at 8:00am PDT
Aarkriti Rana
Aarkriti Rana’s cheery personality and her impeccable and clean fashion posts have made her a renowned fashion influencer in the country. Her curiosity to play with trends, colors, patterns and textures has gathered her a following over 608k followers.
A post shared by Aakriti Rana (@aakritiranaofficial) on Dec 1, 2019 at 3:34am PST
Deeksha Khurana
Kritika and Deeksha Khurana are the popular sisters of Instagram. While Kritika made our Top 10 Beauty Influencers list, Deeksha’s style statements, and her engaging content also got her an equal amount of popularity in the country. Deeksha’s stunning style has earned her over 4 lakh followers.
A post shared by Deeksha Khurana (Dee) (@deekshakhurana) on Aug 27, 2019 at 8:57am PDT
Sejal Kumar
Sejal’s girl-next-door personality is one of her most relatable qualities. The chirpy Youtuber has a subscriber base of more than eight lakh and is a first-generation lifestyle ‘influencer’ in India. Her work over the years has been recognized in forms of various awards and accolades.
A post shared by Sejal Kumar (@sejalkumar1195) on Dec 9, 2019 at 5:40am PST
Riya Jain
Riya is a popular face on Netizens, who has effortlessly managed to leap from fashion blogging to travel, lifestyle and beauty. Riya’s quirky and stunning style and high-quality content have earned her followers all over the country.
A post shared by Riya Jain (@caughtinacuff) on Nov 29, 2019 at 10:25pm PST
Sayan Bakshi
Sayan Bakshi’s move from his 9-5 job to being a full-time influencer paid off well. While his main passion and content focus is on fashion, Sayan creates exciting content for his channels while he travels for work and even performs anchoring events or television shows.
A post shared by Sayan Bakshi (@theorangeepistles) on Dec 15, 2019 at 4:51am PST
Sherry Shroff
One of the early adapters – Scherezade Shroff started vlogging on YouTube when it wasn’t as popular in the country as it is today. The vlogger had a great year with followers turning loyal after she spoke out honestly about brands and collaborations. Her fashion is extremely relatable and she often provides product reviews of brands only after she personally uses them.
A post shared by Scherezade Shroff Talwar (@sherryshroff) on Dec 1, 2019 at 12:51am PST
Karron Dhingra
Karron Dhingra proves that fashion blogging has never been just an industry specific to women. With around 183K followers on his Instagram account, the fashion blogger shares some fresh and individualistic outfit ideas and grooming tricks which has followers flocking to his account.
A post shared by Karron S Dhinggra (@theformaledit) on Dec 12, 2019 at 11:51pm PST
Do you have more to add to our list of favorite fashion influencers? Do let us know below in the comments or visit our website, Facebook, Twitter or Instagram pages to reach out to us.