The power of Social Media Influencers
What is Influencer Marketing in 2018? It has been proven over and over how influencer marketing has taken over the marketing industry...
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Lakshmi Balasubramanian
Nov 23, 20175 min
From Harvard to Fashion Blogging – Shilpa Ahuja
Not often do you find an architect, having a masters degree from Harvard University, turning into a fashion blogger. Shilpa Ahuja, the...
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Lakshmi Balasubramanian
Sep 15, 20173 min
The Passionate Fashionista – Shalini Chopra
Someone has rightly said, the best fashion show is always on the streets. How good is it to flaunt what the world wants to actually see....
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Lakshmi Balasubramanian
Aug 10, 20173 min
The odd man out – Shyam Tyagi
Much like the hegemonically inflicted norm of ‘blue for boys, pink for girls’, Indian fashion landscape is accustomed to the opinion...
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Lakshmi Balasubramanian
Aug 9, 20172 min
Biggest challenges in influencer marketing
More often than not, influencer marketing proves to be the best performing mode when it comes to lead generation and customer...
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Lakshmi Balasubramanian
Jul 25, 20172 min
5 tools to optimize your social media marketing efforts in 2017
Keeping social media out of your marketing mix may prove to fatal for your brand. 82% of marketers believe that social media constitute...
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Lakshmi Balasubramanian
Jul 18, 20173 min
Influencer marketing may hold the success mantra for start-ups
Influencer marketing is helping millions of brands worldwide in achieving their desired ROI as well as adding a great deal to their...
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Lakshmi Balasubramanian
Jul 5, 20173 min
What’s cooking with the doctor turned food-blogger?
One of the most talked about food bloggers in India, Dr Nandita Iyer, has been taking the F&B digital industry by a storm. A doctor with...
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Lakshmi Balasubramanian
Jun 23, 20173 min
Rapunzel of digital India – Pallavi Chaturvedi
Pallavi Chaturvedi is one of the leading fashion bloggers in India. Through her blog, That Desi Girl, she shares her opinion on fashion,...
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Lakshmi Balasubramanian
Jun 22, 20172 min
5 types of content best suited for social media
Social media is driven by engagement. But generating each like, comment, share or mention asks for a lot of sweat and toil for social...
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Lakshmi Balasubramanian
Jun 21, 20172 min
5 DOs of influencer marketing
Influencer marketing, as compared to the pre-existing modes of digital marketing, is a new born baby. Thus, it is essential for any...
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