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5 tools to optimize your social media marketing efforts in 2017

Keeping social media out of your marketing mix may prove to fatal for your brand. 82% of marketers believe that social media constitute for an extremely potent channel for branding, and 67% marketers consider social media to be very helpful in generating quality leads as well as completing sales.

Social media marketing, however, is nowhere close to being a cakewalk. The job of a social media manager gets pretty overwhelming more often than not. For a social media manager, it is great to have multiple hands, and a couple of additional brains to successfully manage it all. Thankfully, we can use a few tools compensate for that lack.

Currently, there’s a bunch of social media tools available in the market to ease the way. We are listing the best 5 for you to use in 2017:


Used by over 10 million professionals, Hootsuite is probably the most popular social media tool available in the market. It is used for scheduling and analyzing your social media campaigns. Hootsuite can also be used tracking your competitors’ activities on social media.


EveryPost is a pretty handy tool when it comes to curating visual content and following relevant influencers on social media. In addition, it helps you schedule posts and provides with more or less detailed analysis. Every Post works very well on your smart phones as well.


When it comes to social media analytics, Crowd Booster does it in style. It helps automatically updating the analytics and keeping you notified on the same. Crowd Booster enables you to change your strategy real-time based on the performance of the content.


Another widely popular tool, Buffer provides you with the integrated service of curating as well as scheduling posts for multiple social media accounts. You can share posts to Facebook, Twitter, LinkedIn, Google+, and Pinterest. It comes with a browser extension as well.


Why Agora Pulse made it to the list is simply because there are not many tools available in the market that lets you schedule post on Instagram. Agora Plus takes care of that in addition to Twitter and Facebook. It also provides you with a dynamic reporting, as well as enables you to run promotions on these platforms.

Final Thoughts

As discussed earlier, there are various other tools for you to check out as well. But as a marketer, you first need to decide on the particular objectives you would want to achieve and then select you r tools accordingly.

Hope this was a helpful read. Keep following us for all updates.


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