Lakshmi BalasubramanianDec 18, 20173 min readThe power of influencers on B2B brandsThe power of influencer marketing is being felt across the business to business (B2B) space. By developing relationships with industry...
Lakshmi BalasubramanianJul 25, 20172 min read5 tools to optimize your social media marketing efforts in 2017Keeping social media out of your marketing mix may prove to fatal for your brand. 82% of marketers believe that social media constitute...