Live sports are an ideal time for brands to put out creative digital campaigns. With lakhs of eyes glued to the screens, everyone stays...

Love it or hate it, but Tiktok was undoubtedly one of the biggest social media blockbusters until it was banned in India in June 2020. It...

Including topical content in your marketing strategy The last few months have had certain keywords common with all social media audience....

From class cancellations to travel restrictions, the COVID-19 outbreak has changed the way society functions. These times also present an...

The past couple of months have seen an incredible shift of campaign strategy, content, and social media strategy for brands. Much as the...

You hear how good influencer marketing is from your fellow marketers. Whenever you are online, you see your favorite Instagrammer talking...

What is Branded Content? Instagram has recently launched a new way for brands to sponsor posts created by celebrities and influencers –...

Mother’s Day has come and gone on the second Sunday of May and the brands have arrived with their marketing campaigns for the holiday...

In the age where feminism is trying to find its way even to the remotest corners of the world, brands take up the responsibility to show...

Influencer marketing is not only relevant and one of the hottest trends among consumers, but also with brands and marketing...

Over the past year, every brand is rushing to learn and implement influencer marketing, for a very good reason. Consumer surveys show how...

Influencers influence a wide variety of followers and get them to listen, to engage with the content and this has been leading the brands...

Introduction Video content has been constantly evolving over the past decade. People have been watching mobile videos recently more than...

There was a time when Facebook and Twitter were the primary social media that everyone used to flock to for establishing contacts and...

Duroflex recently launched their #7HourMarathon activity which was a 14-day long twitter campaign from 16th January 2018. The campaign...

The power of influencer marketing is being felt across the business to business (B2B) space. By developing relationships with industry...

Not often do you find an architect, having a masters degree from Harvard University, turning into a fashion blogger. Shilpa Ahuja, the...

Hailing from Pune, Varun is the digital marketing manager of No Broker based out of Bangalore. Previously, Varun had worked with The...

Abhinav Sharma, Brand Marketing Manager of the Running Business Unit of Adidas, is one of the leading Indian marketers who put influencer...

Influencer campaigns are widely regarded as one of the most powerful digital marketing techniques in today’s world. A big hurdle,...