Brands in the box seat: Brand campaigns inspired by live sporting events
Live sports are an ideal time for brands to put out creative digital campaigns. With lakhs of eyes glued to the screens, everyone stays...
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Lakshmi Balasubramanian
- Dec 24, 2020
- 2 min
How brands and influencers adapted to the Tiktok ban
Love it or hate it, but Tiktok was undoubtedly one of the biggest social media blockbusters until it was banned in India in June 2020. It...
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Lakshmi Balasubramanian
- Aug 19, 2020
- 3 min
Independence Day 2020: The Best Campaigns
Including topical content in your marketing strategy The last few months have had certain keywords common with all social media audience....
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Lakshmi Balasubramanian
- Jun 25, 2020
- 5 min
How to Reach Consumers who are homebound
From class cancellations to travel restrictions, the COVID-19 outbreak has changed the way society functions. These times also present an...
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Lakshmi Balasubramanian
- Jun 3, 2020
- 3 min
Top 5 social media statistics showing COVID-19 impact
The past couple of months have seen an incredible shift of campaign strategy, content, and social media strategy for brands. Much as the...
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Lakshmi Balasubramanian
- Nov 12, 2019
- 4 min
5 influencer marketing KPIs your brand should be tracking
You hear how good influencer marketing is from your fellow marketers. Whenever you are online, you see your favorite Instagrammer talking...
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Lakshmi Balasubramanian
- Jun 26, 2019
- 4 min
A guide to Instagram Branded Content – Partnership with influencers
What is Branded Content? Instagram has recently launched a new way for brands to sponsor posts created by celebrities and influencers –...
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Lakshmi Balasubramanian
- May 15, 2019
- 3 min
How these brands celebrated Mother’s Day 2019
Mother’s Day has come and gone on the second Sunday of May and the brands have arrived with their marketing campaigns for the holiday...
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Lakshmi Balasubramanian
- Mar 11, 2019
- 4 min
Brands that came out with the best campaigns for Women’s day
In the age where feminism is trying to find its way even to the remotest corners of the world, brands take up the responsibility to show...
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Lakshmi Balasubramanian
- Feb 13, 2019
- 4 min
Mega, macro, micro or nano influencer: Which one is right for your brand?
Influencer marketing is not only relevant and one of the hottest trends among consumers, but also with brands and marketing...
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Lakshmi Balasubramanian
- Jan 31, 2019
- 4 min
How to beat your competitors with Influencer Marketing
Over the past year, every brand is rushing to learn and implement influencer marketing, for a very good reason. Consumer surveys show how...
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Lakshmi Balasubramanian
- Oct 31, 2018
- 6 min
Influencer Categories – Picking the right one for your brand
Influencers influence a wide variety of followers and get them to listen, to engage with the content and this has been leading the brands...
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Lakshmi Balasubramanian
- Aug 8, 2018
- 6 min
IGTV in influencer Marketing
Introduction Video content has been constantly evolving over the past decade. People have been watching mobile videos recently more than...
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Lakshmi Balasubramanian
- Mar 14, 2018
- 2 min
5 tips on how to use Instagram as a marketing tool
There was a time when Facebook and Twitter were the primary social media that everyone used to flock to for establishing contacts and...
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Lakshmi Balasubramanian
- Jan 24, 2018
- 2 min
Influencer Marketing done right for the #7HourMarathon Campaign
Duroflex recently launched their #7HourMarathon activity which was a 14-day long twitter campaign from 16th January 2018. The campaign...
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Lakshmi Balasubramanian
- Dec 18, 2017
- 3 min
The power of influencers on B2B brands
The power of influencer marketing is being felt across the business to business (B2B) space. By developing relationships with industry...
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Lakshmi Balasubramanian
- Nov 23, 2017
- 5 min
From Harvard to Fashion Blogging – Shilpa Ahuja
Not often do you find an architect, having a masters degree from Harvard University, turning into a fashion blogger. Shilpa Ahuja, the...
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Lakshmi Balasubramanian
- Oct 9, 2017
- 5 min
Varun Kulkarni of NoBroker talks of #MaxROI
Hailing from Pune, Varun is the digital marketing manager of No Broker based out of Bangalore. Previously, Varun had worked with The...
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Lakshmi Balasubramanian
- Sep 25, 2017
- 3 min
Abhinav Sharma of Adidas talks of #MaxROI.
Abhinav Sharma, Brand Marketing Manager of the Running Business Unit of Adidas, is one of the leading Indian marketers who put influencer...
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Lakshmi Balasubramanian
- Sep 19, 2017
- 3 min
Why is data analysis crucial for influencer marketing?
Influencer campaigns are widely regarded as one of the most powerful digital marketing techniques in today’s world. A big hurdle,...
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