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Lakshmi Balasubramanian
Apr 30, 20212 min read
AR Filters and how Brands have been using them
It’s only been a few years since Snapchat followed by Facebook launched AR Filters on their platforms. Today, we cannot imagine a virtual...
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Lakshmi Balasubramanian
Apr 16, 20212 min read
Influencer trends that we couldn’t ignore
Social media trends have taken a whole new meaning in the last couple of months. Tik-tok challenges and trends have taken over the...
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Lakshmi Balasubramanian
Dec 14, 20202 min read
All You Need To Know About Instagram Guides
Last May, Instagram introduced a new feature called Guides as part of their initiative to help people combat the effects of COVID-19. ...
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Lakshmi Balasubramanian
Sep 14, 20204 min read
Decoding Features of Instagram
In today’s day and age, it goes without saying that it is indispensable for brands to have an active social media presence. Each social...
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Lakshmi Balasubramanian
Sep 1, 20203 min read
Using Instagram Reels as a brand marketer
Brands need to consider what each social platform does for them Instagram Stories launched in August 2016 and was met largely with...
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Lakshmi Balasubramanian
Apr 17, 20203 min read
Brand talk with Nisha Ganesh
This week, we at Greenroom had a brand talk with the Indian TV star Nisha Ganesh and about everything online. The actress has been a part...
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Lakshmi Balasubramanian
Nov 19, 20194 min read
Hiding Instagram likes – the future of influencer marketing
There has been a big furor in the marketing industry the past couple of weeks over Instagram hiding likes for certain accounts....
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Lakshmi Balasubramanian
Jun 26, 20194 min read
A guide to Instagram Branded Content – Partnership with influencers
What is Branded Content? Instagram has recently launched a new way for brands to sponsor posts created by celebrities and influencers –...
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Lakshmi Balasubramanian
Mar 21, 20194 min read
Instagram launches Instagram Checkout – What does this mean for influencers?
Instagram has been reveling in its billion-mark users over the past couple of years. The platform has proved over and over to be better...
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Lakshmi Balasubramanian
Aug 29, 20186 min read
Choosing the right platform – Instagram vs Youtube
The battle between the platforms Amongst the plethora of upcoming and existing social media platforms, giants like Facebook, Twitter,...
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Lakshmi Balasubramanian
Mar 14, 20182 min read
5 tips on how to use Instagram as a marketing tool
There was a time when Facebook and Twitter were the primary social media that everyone used to flock to for establishing contacts and...
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Lakshmi Balasubramanian
Jul 5, 20173 min read
What’s cooking with the doctor turned food-blogger?
One of the most talked about food bloggers in India, Dr Nandita Iyer, has been taking the F&B digital industry by a storm. A doctor with...
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Lakshmi Balasubramanian
Jun 14, 20172 min read
3 ways to engage your followers on social media
The majority of social media population is constituted by the youngsters. People within the age group 17 to 30 years old keep the social...
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