The 2 billion dollar influencer marketing industry comprises of millions of online influencers. The industry has paved its way for common folks to exhibit their expertise and talent gather a large following. While there are a lot of online influencers who dabble in beauty/make-up blogging, there are some experts who have built a solid online profile based on make-up expertise with valuable recommendations, tutorials, great insider knowledge and an unadulterated passion towards this particular art.
The search for beauty trends in a never-ending process. These top beauty influencers, with their easy-to-access and proficient tips, tutorials, and reviews of new products make expert advice available to everyone. Greenroom has rounded up 10 of the best beauty influencers in India.
Kritika Khurana
Kritika Khurana, popularly known as The Boho Girl has been on a steady rise on Instagram since her YouTube days from 2015. Being an early adapter of the influencer trend, she boasts of 680,000 followers on Instagram and 200,000 followers on Youtube.
A post shared by Kritika Khurana (@thatbohogirl) on Dec 7, 2019 at 4:46am PST
Shreya Jain
Shreya Jain’s bio says “Trying to bridge the gap between beauty standards and reality, one makeup tutorial at a time”. Lauded by her followers as relatable and with her simple and easy makeup tutorials, Shreya soared to popularity among her beauty-loving followers. She is now one of the most sought-after beauty influencers on Instagram and YouTube with 353,000 followers.
A post shared by Shreya Jain (@shreyajain26) on Oct 7, 2019 at 12:50am PDT
Malvika Sitlani
She started out as a YouTube sensation who knew her way expertly with her brushes and makeup. She was a front-running contestant of India’s Next Top Model and this helped her social media accounts to sky-rocket in terms of loyal fans. She has been a reliable source of makeup tutorials and authentic product reviews for her ardent followers.
A post shared by Malvika Sitlani Aryan (@malvikasitlaniofficial) on Aug 23, 2019 at 10:41pm PDT
Pryanca Talukdar
Another pageant queen, Pryanca Talukar’s bio says she is the ‘May queen’ Miss Bahrain 2013. From product reviews of the newest products out in the market to high fashion beauty hacks, Pryanca has a tight hold on her followers. Her Instagram account currently holds 275,000 followers.
A post shared by Pryanca Talukdar (@pryanca_t) on Aug 13, 2019 at 6:11am PDT
Aanam C
Aanam Chashmawala started her YouTube channel What When Wear and saw a cool rise in her followers over the course of three years. Her steady success can be attributed to her capability to efficiently execute her expertise on makeup, skin-care and hair and share it with her fans.
A post shared by Aanam C | What When Wear 🇮🇳 (@aanamc) on Dec 5, 2019 at 2:55am PST
Ankita Chaturvedi
Ankita Chaturvedi has almost become a household name among Indian Instagrammers. From easy everyday hacks on getting that spotless skin to mastering the complex art of contouring, Ankita has her followers flocking to her channel for tips. She currently holds 240,000 followers in her Instagram account
A post shared by Ankita Chaturvedi (@corallistablog) on Oct 23, 2019 at 5:25am PDT
Debasree Banerjee
Debashree Banerjee calls herself a makeup fanatic and has created a unique space for herself in the prime segment of beauty. Through her blog named ‘All She Needs’ she brings together her make-up knowledge, experience and personal touch with makeup under one window.
A post shared by Debasree Banerjee (@debasreee) on Nov 30, 2019 at 5:02am PST
Roshni Bhatia
Roshni has tapped all the right elements to become a top-notch beauty influencer. Roshni had managed to efficiently execute her expertise on makeup, skin-care and hair with her 220,000 followers. The beauty blogger also is one of the first to put up reviews of high-end makeup products and drug store items to make the purchase decision easier for her fans.
A post shared by Roshni Bhatia (@thechiquefactor) on Dec 5, 2019 at 7:51pm PST
Gia Kashyap
Gia Kashyap has secured a strong spot for herself in the beauty segment. The beauty blogger has extremely relatable content that has her followers flock to her social media account. Her hacks and beauty tips are extremely uncomplicated and can be followed by any beauty noob. Not only hacks, but her valuable insights on her favorite beauty and skin products also turn out to be her followers’ favorite segment.
A post shared by Gia Kashyap (@giasaysthat) on Oct 7, 2019 at 7:10am PDT
Jovita George
In the already crowded beauty segment, Jovita’s fresh take on makeup and her stark honest reviews about makeup products made her an audience favorite. The YouTuber is also securing a strong spot on Instagram slowly with a current following of 100,000 followers.
A post shared by ♡ 𝕁𝕆𝕍𝕀𝕋𝔸 𝔾𝔼𝕆ℝ𝔾𝔼 ♡ (@mrjovitageorge) on Dec 12, 2019 at 1:42am PST
Do you have more to add to our list of favorite beauty influencers? Do let us know below in the comments or visit our website, Facebook, Twitter or Instagram pages to reach out to us.