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Top 10 Beauty Influencers of 2019

The 2 billion dollar influencer marketing industry comprises of millions of online influencers. The industry has paved its way for common folks to exhibit their expertise and talent gather a large following. While there are a lot of online influencers who dabble in beauty/make-up blogging, there are some experts who have built a solid online profile based on make-up expertise with valuable recommendations, tutorials, great insider knowledge and an unadulterated passion towards this particular art.

The search for beauty trends in a never-ending process. These top beauty influencers, with their easy-to-access and proficient tips, tutorials, and reviews of new products make expert advice available to everyone. Greenroom has rounded up 10 of the best beauty influencers in India.

Kritika Khurana

Kritika Khurana, popularly known as The Boho Girl has been on a steady rise on Instagram since her YouTube days from 2015. Being an early adapter of the influencer trend, she boasts of 680,000 followers on Instagram and 200,000 followers on Youtube.

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With winter coming it’s important to keep the skin nourished and moisturised!🥶 My #OlayPowerDuo- Olay White Radiance and Olay Regenerist Microsculpting Cream has been helping me to keep my skin firm, hydrated and glowing from within✨ What does your winter skin care routine looks like? Share your thoughts in the comments. #winterskincare #glowyskin #faceanything #redjarwhitebottle #28dayschallenge #olaypowerduo @olayindia

A post shared by Kritika Khurana (@thatbohogirl) on Dec 7, 2019 at 4:46am PST

Shreya Jain

Shreya Jain’s bio says “Trying to bridge the gap between beauty standards and reality, one makeup tutorial at a time”. Lauded by her followers as relatable and with her simple and easy makeup tutorials, Shreya soared to popularity among her beauty-loving followers. She is now one of the most sought-after beauty influencers on Instagram and YouTube with 353,000 followers.

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Not my favourite look but I wanted to post this video because I wanted to review @hudabeautyshop Lifeliner. Let me start by saying I do not like it 🙈🤦🏻‍♀️ Pros: •Jet Black (I mean it is deeper than my soul, and that is somethiing!) •Long Lasting Cons: •The texture is too thick and not the easiest to apply, mine was setting in my eye lines and hence I had to thicken it up so much in attempt of getting a clean wing 🤦🏻‍♀️ •The removal is a nightmare. You can not make a fault with this eyeliner, if you make a mistake you’ll have to remove your full makeup and use an oil or balm to remove the eyeliner. Even after using an oil I had to remove my makeup 3-4 times to get rid of the eyeliner 🥺 I wouldn’t recommend this liner personally. #shreyajain #review #makeup

A post shared by Shreya Jain (@shreyajain26) on Oct 7, 2019 at 12:50am PDT

Malvika Sitlani

She started out as a YouTube sensation who knew her way expertly with her brushes and makeup. She was a front-running contestant of India’s Next Top Model and this helped her social media accounts to sky-rocket in terms of loyal fans. She has been a reliable source of makeup tutorials and authentic product reviews for her ardent followers.

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The ULTIMATE guide to makeup brushes in now up on my channel 👸🏻😘 I picked my favourite brushes from my massive brush collection and talked about each one! It is extremely detailed 😀 I really hope this video helps you find your brushes 💞💜 #brushes #makeup #ultimateguide Click the link in my BIO to watch

A post shared by Malvika Sitlani Aryan (@malvikasitlaniofficial) on Aug 23, 2019 at 10:41pm PDT

Pryanca Talukdar

Another pageant queen, Pryanca Talukar’s bio says she is the ‘May queen’ Miss Bahrain 2013. From product reviews of the newest products out in the market to high fashion beauty hacks, Pryanca has a tight hold on her followers. Her Instagram account currently holds 275,000 followers.

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Motto to live by – Less Fear, More Boldness! You know my love for red 💄 and Rouge signature shade 115 is everything. Never owned a liquid lipstick more comfortable than this – Extremely light weight, almost feels like water on my lips, super hydrating, All day matte and such an intense shade! It also comes in 7 amazing shades💄 @lorealmakeup —————————————————— 🔔 You can get a L’Oréal Paris eyeliner with your favourite shade using my coupon code NYKPRYANCA on Hurry!! Offer valid till stock lasts! ——————————————————— Shot by : @onboardfilms #RougeSignature #LorealParisMakeUp LessIsMore #ImWorthIt #Red #LessFear #MoreBoldness

A post shared by Pryanca Talukdar (@pryanca_t) on Aug 13, 2019 at 6:11am PDT

Aanam C

Aanam Chashmawala started her YouTube channel What When Wear and saw a cool rise in her followers over the course of three years. Her steady success can be attributed to her capability to efficiently execute her expertise on makeup, skin-care and hair and share it with her fans.

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Unicorn vibes 🦄 – Products used: @thefaceshop.official White Seed Brightening Serum @maybelline New York Baby Lips Color Candy Rush Lip Balm – Gummy Grape @paccosmetic Not So Basic Shine Killer Primer @loreal Paris True Match Lumi Liquid Glow Illuminator – W101 Golden Dore @narsissist All Day Luminous Weightless Foundation – Barcelona (Medium 4) @hudabeauty Overachiever Concealer – Granola @milanicosmetics Make It Last Setting Powder – 03 Translucent Banana @thebalm Furrowcious Brow Pencil With Spooley – Dark Brown @benefitcosmetics Cosmetics Hoola Quickie Cream-To-Powder Contour @paccosmetic Studio Powder Blusher (004) @hudabeauty Mercury Retrograde Eyeshadow Palette @fentybeauty Pro’Filtr Setting Powder – Banana @bollyglow Idol – Eyez Precision Eye Liner – Film Noir @maccosmeticsindia In Extreme Dimension Waterproof Mascara Lash – Dimensional Black @myglamm Lit Liquid Matte Lipstick – DTR @bobbibrown Shimmer Brick Compact – Bronze @nyxcosmetics Professional Makeup Long Lasting Makeup Setting Spray Dewy Finish

A post shared by Aanam C | What When Wear 🇮🇳 (@aanamc) on Dec 5, 2019 at 2:55am PST

Ankita Chaturvedi

Ankita Chaturvedi has almost become a household name among Indian Instagrammers. From easy everyday hacks on getting that spotless skin to mastering the complex art of contouring, Ankita has her followers flocking to her channel for tips. She currently holds 240,000 followers in her Instagram account

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I always get asked about the lenses I wear and lately, I’ve been loving the Bausch & Lomb Lacelle Premium contact lenses in the shade ‘Brown’. The color is lovely, very natural looking, looks beautiful with a Smokey eye! Apart from the color, I really like the clarity and comfort of these lenses as well (I wear powered lenses!) ✨ What look are you sporting this Diwali? Let me know in the comments below! . . . . . {Paid Partnership with @bauschandlombindia} @lacelle_in #MyPartyEyessential #LacelleColorLenses #LacelleByBauschAndLomb #ContactLenses #bauschandlomb # Motd #ootd

A post shared by Ankita Chaturvedi (@corallistablog) on Oct 23, 2019 at 5:25am PDT

Debasree Banerjee

Debashree Banerjee calls herself a makeup fanatic and has created a unique space for herself in the prime segment of beauty. Through her blog named ‘All She Needs’ she brings together her make-up knowledge, experience and personal touch with makeup under one window.

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Whether you’re Staying In or Going Out #TheNightIsYours with @esteelauder ✨I love pampering my skin when I’m staying in and love going all glam when I’m stepping out! Watch my IGTV video to see how I like to do it both! ⭐️ #EsteeEssentials #EsteeIndia #EsteePartner @esteelauder

A post shared by Debasree Banerjee (@debasreee) on Nov 30, 2019 at 5:02am PST

Roshni Bhatia

Roshni has tapped all the right elements to become a top-notch beauty influencer. Roshni had managed to efficiently execute her expertise on makeup, skin-care and hair with her 220,000 followers. The beauty blogger also is one of the first to put up reviews of high-end makeup products and drug store items to make the purchase decision easier for her fans.

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It’s the way you look at me … . . . . . . Thank you @shivambhatiiee for this beautiful (impromptu) picture ❣️. #portraits #blackandwhite #mood

A post shared by Roshni Bhatia (@thechiquefactor) on Dec 5, 2019 at 7:51pm PST

Gia Kashyap

Gia Kashyap has secured a strong spot for herself in the beauty segment. The beauty blogger has extremely relatable content that has her followers flock to her social media account. Her hacks and beauty tips are extremely uncomplicated and can be followed by any beauty noob. Not only hacks, but her valuable insights on her favorite beauty and skin products also turn out to be her followers’ favorite segment.

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(Closed) GIVEAWAY 🚨 My favourite time of the year is finally here! It’s the festive season and this time I thought of gifting my skin the love of @lotus_organicsplus. And guess what I have something for you too. ❤️ Just follow @lotus_organicsplus, answer the following question, tag 3 of your friends in the comments and win big! 🌟 Question: “Lotus Organics+ products are made up of 100% certified ………. actives.” Let me know the answer below!🌼 #lotusorganicsplus . . . . . . . . #Giasaysthat #IndianBeautyBlogger #Youtubeindia #MumbaiBlogger #Skinlove #LotusOrganics #ParabensFree #SulphatesFree #ArtificialFragranceFree #Passion #Purity #Potency #Lotus #Vegan #CrueltyFree #nochemicals #Truth #healthy #rejuvenate #ParabensFree #SulphatesFree #Artificialfragrancefree

A post shared by Gia Kashyap (@giasaysthat) on Oct 7, 2019 at 7:10am PDT

Jovita George

In the already crowded beauty segment, Jovita’s fresh take on makeup and her stark honest reviews about makeup products made her an audience favorite. The YouTuber is also securing a strong spot on Instagram slowly with a current following of 100,000 followers.

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GIVEAWAY 2 of our MONTH OF GIVEAWAYS: Today I’m partnering with to give you some of my favorite products from this amazing skincare brand! – Follow below rules to enter: – 1. Double tap this picture 2. Follow @mrjovitageorge and on Instagram 3. Tag 3 friends below and tell us why you want to win this giveaway – Open in India Giveaway ends on 15.12.2019 Winners will be announced on my stories on 16.12.2019 . Makeup deets – Lenses- @bauschandlombindia @lacelle_in diamond daily lenses in brown Foundation @toofaced Peach Perfect Foundation in Chestnut & Honey Lips: @hudabeauty Lip Contour in Spice Girl & @toofaced melted matte0tallic in You Better Work! . . . .#toofaced #maryhadalittleglam #makegirlz #MyPartyEyessential #LacelleColorLenses #LacelleByBauschAndLomb #JovixBnL #giveaway #skincare #indianskincare

A post shared by ♡ 𝕁𝕆𝕍𝕀𝕋𝔸 𝔾𝔼𝕆ℝ𝔾𝔼 ♡ (@mrjovitageorge) on Dec 12, 2019 at 1:42am PST

Do you have more to add to our list of favorite beauty influencers? Do let us know below in the comments or visit our websiteFacebookTwitter or Instagram pages to reach out to us.

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