How brands and influencers celebrated Pujo this year
- Lakshmi Balasubramanian
- Oct 19, 2021
- 2 min read
That time of the year has arrived. Excessive shopping, gift exchanges, pandal hopping and feasting with loved ones, Pujo is celebrated with great liveliness and grandeur. Nationwide celebrations unfold as this marks the beginning of the festive season in India. This is a prime time for brands to run themed campaigns, working with influencers who put out sponsored content.
Brand collaborations for Pujo or Durga Puja are key in creating exclusive buzz around the brand and products through influencers.
Here are some exuberant campaigns for Pujo we’ve loved this year:
Axe Dual Action Deo – Up your Pujo game
The new Axe Dual Action Deo was presented in a Pujo-themed campaign for Axe which featured Bengali influencers like Priyam Ghosh and Abijit Ganguly. This campaign by Greenroom highlighted the different aspects and relatable moments of Pujo. Different ways people dress, funny festival moments, and other humorous videos were created.
Cadbury- Cadbury Celebrations Mishti Mukh
Cadbury used this Pujo season to work with influencers who promoted the Cadbury Celebrations pack. The campaign, executed by Greenroom, used Cadbury Celebrations as a method of being genuine in wishing others with that special touch of sweetness, making this year’s Bijoya special for loved ones and others.
Pujo campaigns from Bengali influencers:
Redbull Pujo Rap Anthem – #KCityRepresent
Redbull created an exciting Pujo rap anthem for Pujo 2021 which included 30 influencers collaborating in one video. This featured influencers like J Trix, Anamika Chakraborty and many more coming together for the festive celebrations, doing Dhunuchi Nach and other Pujo related activities in the IG TV video.
Amazon – #AmazonDhakMusic
Lifestyle influencers like Nivrity Das and Sayan Bakshi worked with Amazon India this Pujo, showcasing the Amazon Dhak music audio, a mashup of sound effects combined to mimic the beats of Dhak drums, in their reels which focuses on shopping for clothes and decorations for the festive preparations.
V-Guard – Durga Puja Installation 2021
Soham Sinha, the food blogger, collaborated with V-guard to present their massive Ma Durga installation created out of its long-lasting wires. Located in Kolkata, the influencer exhibits this installation as he goes Pandal hopping for Durga Pujo.
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