Why TikTok is the hot new app to look out for
TikTok – the new app in town. How does this fit in with a brand’s video content strategy? With Musical.ly trying to already enter the...
top of page
Search
Lakshmi Balasubramanian
Mar 11, 20194 min
Brands that came out with the best campaigns for Women’s day
In the age where feminism is trying to find its way even to the remotest corners of the world, brands take up the responsibility to show...
2 views0 comments
Lakshmi Balasubramanian
Mar 6, 20195 min
Pro-tips on how to run a successful social media contest
For years now, brand contests have been popular across all social media channels. Brands run a social media contest for a plethora of...
3 views0 comments
Lakshmi Balasubramanian
Feb 27, 20194 min
How Instagram has evolved around brand marketing
Over the past couple of years, Instagram has worked so hard to occupy the No.1 place in the social media world. Instagram overthrew...
1 view0 comments
Lakshmi Balasubramanian
Feb 20, 20196 min
3 best campaigns of Valentine’s Day 2019 with statistics
For years, Valentine’s day has been the perfect time for brands to create specialized campaigns around this holiday. Love it or hate it,...
3 views0 comments
Lakshmi Balasubramanian
Feb 13, 20194 min
Mega, macro, micro or nano influencer: Which one is right for your brand?
Influencer marketing is not only relevant and one of the hottest trends among consumers, but also with brands and marketing...
0 views0 comments
Lakshmi Balasubramanian
Feb 6, 20195 min
A checklist – Avoiding the most common mistakes by brands in influencer marketing
Influencer marketing as an industry in 2019 is going to see an extreme surge in terms of growth. More brands are investing in it and the...
1 view0 comments
Lakshmi Balasubramanian
Jan 31, 20194 min
How to beat your competitors with Influencer Marketing
Over the past year, every brand is rushing to learn and implement influencer marketing, for a very good reason. Consumer surveys show how...
3 views0 comments
Lakshmi Balasubramanian
Jan 2, 20194 min
10 Advantages of Influencer Marketing
In today’s consumer-driven landscape, it has become increasingly common for advertisers to tap influencer marketing in order to achieve...
6 views0 comments
Lakshmi Balasubramanian
Dec 26, 20186 min
Top 5 Influencer Marketing campaigns of 2018
2018 has been an eventful year for marketing of all sorts. But for influencer marketing, this is the year the industry touched billions....
4 views0 comments
Lakshmi Balasubramanian
Dec 24, 20183 min
A talk with Usaamah – Influencer corner
This festive week of Christmas, Usaamah of the Dapper Label fame talks to us about his passion and what tipped into becoming a social...
0 views0 comments
Lakshmi Balasubramanian
Dec 17, 20183 min
Indian festivals of 2018 – Influencer Marketing statistics
Influencer Marketing has seen the biggest growth over any other method of marketing in the past couple of years. It has been forecast...
0 views0 comments
Lakshmi Balasubramanian
Nov 29, 20183 min
The tale of Pallavi Ruhail – Influencer Corner
Right off the bat, you notice how Pallavi has a very practical and positive approach in her career and life. She talks enthusiastically...
2 views0 comments
Lakshmi Balasubramanian
Nov 22, 20184 min
A basic guide to an Influencer Marketing Campaign
Influencer Marketing and its growth Over the past few years, the digital and social media scenario in India has changed drastically. If...
2 views0 comments
Lakshmi Balasubramanian
Nov 14, 20185 min
Types of Influencer Marketing Campaigns
Why Influencer Marketing? The boom of influencer marketing has been a constant for the past couple of years. It has been forecast that...
2 views0 comments
Lakshmi Balasubramanian
Oct 31, 20186 min
Influencer Categories – Picking the right one for your brand
Influencers influence a wide variety of followers and get them to listen, to engage with the content and this has been leading the brands...
3 views0 comments
Lakshmi Balasubramanian
Oct 24, 20185 min
The power of Social Media Influencers
What is Influencer Marketing in 2018? It has been proven over and over how influencer marketing has taken over the marketing industry...
4 views0 comments
Lakshmi Balasubramanian
Oct 17, 20184 min
Building relationships with your influencers
Designing your Influencer Marketing campaign Targeting online shoppers with repeated and targeted ads have become a thing of the past. ...
1 view0 comments
Lakshmi Balasubramanian
Oct 10, 20184 min
How can brands tackle Internet trolls
So, you have set up your social media page for your brand or company. You have implemented good SEO techniques, mastered the art of...
3 views0 comments
Lakshmi Balasubramanian
Oct 3, 20184 min
How your favorite Instagrammers travel to exotic places
How many of us have scrolled through Instagram during work and envied looking at the photos of our favorite Instagrammers traveling to...
2 views0 comments
bottom of page