Description Titan’s premium perfume chain Skinn Amlafi Bleu invited their Master Perfumer for a grand event at Mumbai. The event...

Description Friends an adult diaper brand planned a unique campaign using influencers around Grandparents Day which was on September 9th...

Shots and Moments Ganesh Vanare of Haram Khor fame talks to us today about his scenic journey. Ganesh began the Instagram page a passion...

Neha Mathur, one of our most popular and favorite Indian food bloggers, talks to us today about her start and how she has built her Whisk...

The battle between the platforms Amongst the plethora of upcoming and existing social media platforms, giants like Facebook, Twitter,...

The boom of Influencer Marketing – The good The powerful market of influencer marketing is currently valued at $1 billion dollars. It...

Description OnePlus launched their premium flagship phone the OnePlus 6 during May 2018. As part of the promotional activity, OnePlus...

Description Club Factory is an e-commerce platform for fashion apparel. Club Factory recently entered the Indian market and looked at...

Description Epson had launched its ‘Back To School’ campaign for their Epson InkTank printer during July 2017. As part of the promotional...

Influencer Marketing – a quick introduction: Influencer marketing has been taking over the digital world over the past decade. It is no...

Description Fortune Oil looked at promoting their Rice Bran Oil as they wanted to position it as a healthy oil for regular cooking....

Description The Fabindia Indigo Trail campaign aimed at showcasing the process of Indigo dyeing with the help of Influencers. Fabindia...

Description Samsung launched its all new QLED TV which is considered to be one of the biggest advancement in TV technology. The all new...

Description Titan worked with influencers in promoting their Titan WE product which is a smartwatch specially designed for Women. Titan...

Description Desire Desire is a designed based e-commerce platform which primarily focuses on anti-ordinary and uniquely designed...

Description Xiaomi planned an influencer outreach activity for the launch of their selfie-centric smartphone Redmi Y2. The campaign was...

“Can you imagine the state of social media marketing in 2018 without hashtags? Not only do hashtags help social media users organise and...

Today, I will be talking to you about things that you should avoid in social media marketing to reach your goals and move forward. Social...

As a digital marketer, we often find ourselves facing this basic question – how to measure my marketing campaign effectively? Well, this...

If you are new to advertising, learning which social media platforms to use for what kind of campaigns and choosing one that will work...