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Lakshmi Balasubramanian
Aug 7, 20194 min read
How influencer marketing is changing weddings
Over the past few years, the online presence has become almost indispensable in terms of wedding planning. It is full of endless...
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Lakshmi Balasubramanian
Jul 31, 20193 min read
Influencer talk with Ishita Dharnidharka
Ishita Dharnidharka, a travel and adventure influencer talked to Greenroom about how her switching careers has led to a fulfilling...
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Lakshmi Balasubramanian
Jul 17, 20194 min read
Why is Instagram the best platform for Influencer Marketing?
Instagram and its raging popularity Instagram was launched as a platform that was primarily used to share photos and videos. The app has...
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Lakshmi Balasubramanian
Jul 3, 20195 min read
Influencer Marketing for Dummies
What is influencer marketing? – A simple explanation Wikipedia defines Influencer marketing as “a form of social media marketing...
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Lakshmi Balasubramanian
Jun 26, 20194 min read
A guide to Instagram Branded Content – Partnership with influencers
What is Branded Content? Instagram has recently launched a new way for brands to sponsor posts created by celebrities and influencers –...
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Lakshmi Balasubramanian
May 30, 20194 min read
TikTok’s Success and Marketing strategy
Tiktok – Taking over the social media world Advertising spending on social media influencers in India by brands is rising — driven by the...
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Lakshmi Balasubramanian
Apr 24, 20194 min read
Get the best out of your marketing investment
Why does Influencer marketing work so well? Customers appreciate when people talk to them and not companies or brand. Customers may not...
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Lakshmi Balasubramanian
Mar 27, 20195 min read
Best Practices for Influencer Marketing – A complete guide
Influencer Marketing has been in the advertising industry in different forms for years now. With just Facebook and Instagram being...
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Lakshmi Balasubramanian
Mar 21, 20194 min read
Instagram launches Instagram Checkout – What does this mean for influencers?
Instagram has been reveling in its billion-mark users over the past couple of years. The platform has proved over and over to be better...
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Lakshmi Balasubramanian
Mar 13, 20194 min read
Why TikTok is the hot new app to look out for
TikTok – the new app in town. How does this fit in with a brand’s video content strategy? With Musical.ly trying to already enter the...
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Lakshmi Balasubramanian
Feb 20, 20196 min read
3 best campaigns of Valentine’s Day 2019 with statistics
For years, Valentine’s day has been the perfect time for brands to create specialized campaigns around this holiday. Love it or hate it,...
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Lakshmi Balasubramanian
Feb 6, 20195 min read
A checklist – Avoiding the most common mistakes by brands in influencer marketing
Influencer marketing as an industry in 2019 is going to see an extreme surge in terms of growth. More brands are investing in it and the...
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Lakshmi Balasubramanian
Dec 26, 20186 min read
Top 5 Influencer Marketing campaigns of 2018
2018 has been an eventful year for marketing of all sorts. But for influencer marketing, this is the year the industry touched billions....
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Lakshmi Balasubramanian
Dec 24, 20183 min read
A talk with Usaamah – Influencer corner
This festive week of Christmas, Usaamah of the Dapper Label fame talks to us about his passion and what tipped into becoming a social...
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Lakshmi Balasubramanian
Nov 29, 20183 min read
The tale of Pallavi Ruhail – Influencer Corner
Right off the bat, you notice how Pallavi has a very practical and positive approach in her career and life. She talks enthusiastically...
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Lakshmi Balasubramanian
Nov 14, 20185 min read
Types of Influencer Marketing Campaigns
Why Influencer Marketing? The boom of influencer marketing has been a constant for the past couple of years. It has been forecast that...
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Lakshmi Balasubramanian
Oct 30, 20182 min read
#SayItWithLove – Influencer Campaign on Love Note Day
Description Platinum Guild International a popular brand for platinum jewellery looked at promoting their new collection of platinum...
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Lakshmi Balasubramanian
Oct 24, 20185 min read
The power of Social Media Influencers
What is Influencer Marketing in 2018? It has been proven over and over how influencer marketing has taken over the marketing industry...
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Lakshmi Balasubramanian
Oct 17, 20184 min read
Building relationships with your influencers
Designing your Influencer Marketing campaign Targeting online shoppers with repeated and targeted ads have become a thing of the past. ...
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Lakshmi Balasubramanian
Sep 28, 20182 min read
Red Label Asia Cup Influencer Campaign
Description India vs Pakistan has always been one of the most followed rivalry in Cricket history. The two neighboring countries always...
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