As we approach the culmination of another remarkable year, the synergy between brands and influencers becomes increasingly vital in crafting a memorable finale to the holiday season and announcing a prosperous beginning to the new year. Whether it's aligning products with common resolutions, curating christmas themed party content, or spotlighting enticing end-of-year sales, the possibilities for impactful collaboration are limitless. In this blog, we delve into innovative ways brands and influencers can join forces to create a celebratory and successful close to the year while setting the stage for a vibrant start to the upcoming one.
Collaborating with influencers adds a personalized touch to Christmas and New Year campaigns done by brands. To ensure your influencer collaboration stands out, consider these five creative ideas that go beyond the conventional and make a lasting impact.
1 - Creating a Jingle/Song:
Leverage the power of sound to make your brand memorable. According to a study by Leicester University, consumers are 96% more likely to remember the brands that use music aligned with their brand identity. Collaborating with influencers such as Yashraj Mukhate, Shryansh Bisen etc who have a knack for music and can create a catchy jingle or song that incorporates your brand message is the latest way to do so. Music has the ability to evoke emotions and stay with the audience, making it a unique and impactful way to promote your brand. It can be product specific/occasion specific or even a brand specific jingle
For example: Check out how we created The Meswak Song for Dabur India where the combination of product with production magic gave a fruitful result. The campaign creators teamed up with popular artists like M.S Krsna and Chinna Ponnu. It was not only translated in 4 different languages but also achieved 1.68 Million views.
2 - Announcing Contest/Giveaway:
Engage your audience by organizing a holiday-themed contest or giveaway with the help of influencers. Running contests and giveaways on social media presents a powerful strategy for businesses to enhance brand recognition & boost website traffic. This leads to engagement and helps brands grow their social media follower base, and ultimately, generate valuable leads and sales. Encouraging influencers to create content that showcases the prizes, generates excitement, and encourages user participation. This not only boosts brand awareness but also creates a buzz around your products or services.
Example: Witness the success of #theplopchallenge by Furlenco on instagram wherein they collaborated with renowned influencers like dharna. Announcing the contest in a funny and relatable format drove increased engagement and brand visibility.
3 - Organic Product Placement:
Seamlessly integrating your products into the influencer's content in a natural and authentic way of promotion. Leveraging influencers for product placements is instrumental in establishing trust and credibility for a brand within its consumer base. When influencers possess a dedicated and trusting following, their endorsement of a product holds substantial sway, playing a pivotal role in shaping consumer purchasing decisions.
Make sure you choose influencers whose audience aligns with your target market and let them showcase your products as part of their daily lives. Authenticity is key in influencer marketing, and organic product placement helps build trust with the audience.
Example: Focusing on day to day life here is how horlicks women’s plus collaborated with Rupali Ganguly and effortlessly showcased how a woman’s daily routine problem can be due to an underlying issue. Showcasing the product benefits, the brand created genuine interest among her followers.
4 - Creating AI Filters:
Dive into the world of augmented reality by collaborating with influencers to create custom AI filters or Augmented reality via social media platforms.
Amidst a landscape where prioritizing customer experience is paramount, brands find a golden opportunity via this route to connect with their customers, boost sales, and fortify their brand identity. This medium empowers brands to curate unique experiences, distinguishing them from competitors.
These filters orAR tools can be holiday-themed or branded with your logo, providing a fun and interactive way for users to engage with your brand.
Example: Here is how Cadbury Gems created musical magic by creating AR and promoting it on social media through well known influencers such as Samyuktha Shan. This was not only interactive but also boosted brand visibility showcasing as a fun, tech accessory brand.
5 - Unboxing Videos:
Unboxing videos continue to be a popular and effective way to showcase your products. Collaborating with influencers who resonate with your brand values and have a significant following in your niche. An unboxing video provides an unfiltered perspective of the product, allowing one to assess if it lives up to its advertised image. Beyond merely showcasing the product, it sheds light on the packaging quality and the delivery process. Additionally, it piques curiosity, as viewers are intrigued to discover the contents within the box. Essentially, unboxing videos offer a practical opportunity for individuals to preview the product's interior before making a purchasing decision.
Letting influencers unbox and share their genuine reactions to your products, created or packaged with holiday themes creates excitement amongst their followers and your prospective consumers.
Example: Showcasing the handpicked fragrances by Amitabh bachaan, here is how influencer Parul Gulati created an unboxing video showcasing the limited edition fragrances by Legend 1942. Any brand targeting to create gifting or hamper options during Christmas and NewYears can promote their products via unboxing video collaborations.
Apart from these 5 formats, one can consider even trying the newest tool called live commerce. In the spirit of the holiday season, live commerce can be considered advantageous to make direct sales. Hosting live sessions with influencers allows for real-time interaction with the audience, answering questions and showcasing products. This personalized approach can significantly impact purchasing decisions, making it a valuable addition to your holiday marketing strategy. Greenroom Live is one such way to conduct live commerce smoothly.
In the end, as you plan your influencer marketing campaigns for the festive season, remember that authenticity, creativity, and strategic collaboration are the keys to success. Choose influencers who align with your brand values and have a genuine connection with their audience. Ensure that your holiday campaigns leave a lasting, positive impression both on your consumers and balance accounts!