#TikTok

How brands and influencers adapted to the Tiktok ban

Love it or hate it, but Tiktok was undoubtedly one of the biggest social media blockbusters until it was banned in India in June 2020. It...

How to calculate TikTok metrics – engagement rate, reach and more

TikTok’s growth in 2019 – 2020 The app has been lauded as the highest downloaded app in 2019 till now with 60 million installs. The app...

How TikTok reshaped Influencer Marketing in 2019

The rise of TikTok Launched in 2012 in China by ByteDance, TikTok has now gathered over 1.5 billion app users with the vast majority of...

Brand marketing on TikTok

Stating that TikTok is enjoying attention now is putting it lightly. The app has been lauded as the highest downloaded app in 2019 till...

Top TikTok trends of 2019

Has your brand worked with TikTok influencers yet? If you are still hesitant about venturing your campaigns into a new platform, this...

TikTok’s Success and Marketing strategy

Tiktok – Taking over the social media world Advertising spending on social media influencers in India by brands is rising — driven by the...

Why TikTok is the hot new app to look out for

TikTok – the new app in town. How does this fit in with a brand’s video content strategy? With Musical.ly trying to already enter the...