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Lakshmi Balasubramanian
Dec 24, 20202 min read
How brands and influencers adapted to the Tiktok ban
Love it or hate it, but Tiktok was undoubtedly one of the biggest social media blockbusters until it was banned in India in June 2020. It...
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Lakshmi Balasubramanian
Apr 15, 20204 min read
How to calculate TikTok metrics – engagement rate, reach and more
TikTok’s growth in 2019 – 2020 The app has been lauded as the highest downloaded app in 2019 till now with 60 million installs. The app...
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Lakshmi Balasubramanian
Jan 16, 20205 min read
How TikTok reshaped Influencer Marketing in 2019
The rise of TikTok Launched in 2012 in China by ByteDance, TikTok has now gathered over 1.5 billion app users with the vast majority of...
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Lakshmi Balasubramanian
Nov 6, 20194 min read
Brand marketing on TikTok
Stating that TikTok is enjoying attention now is putting it lightly. The app has been lauded as the highest downloaded app in 2019 till...
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Lakshmi Balasubramanian
Sep 12, 20193 min read
Top TikTok trends of 2019
Has your brand worked with TikTok influencers yet? If you are still hesitant about venturing your campaigns into a new platform, this...
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Lakshmi Balasubramanian
May 30, 20194 min read
TikTok’s Success and Marketing strategy
Tiktok – Taking over the social media world Advertising spending on social media influencers in India by brands is rising — driven by the...
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Lakshmi Balasubramanian
Mar 13, 20194 min read
Why TikTok is the hot new app to look out for
TikTok – the new app in town. How does this fit in with a brand’s video content strategy? With Musical.ly trying to already enter the...
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