Lakshmi BalasubramanianJan 16, 20205 minHow TikTok reshaped Influencer Marketing in 2019The rise of TikTok Launched in 2012 in China by ByteDance, TikTok has now gathered over 1.5 billion app users with the vast majority of...
Lakshmi BalasubramanianMar 13, 20194 minWhy TikTok is the hot new app to look out forTikTok – the new app in town. How does this fit in with a brand’s video content strategy? With Musical.ly trying to already enter the...