Vaseline’s Winter campaign had a list of Indian beauty favorites from Instagram. Nivrity Das, Richi Shah, Malvika Sitlani, Deepika Pradaini Surva, Larissa Dsa, Ashna Shroff, Roshni Bhatia, Riya Jain, Parvati Nair, Kritika Khurana, Shaurya Sanadhya, Shalini Chopra and Aakriti Rana were all part of Vaseline’s fun video campaign to launch their new products.

The campaign reached a total of 4M views and 1M in terms of engagement numbers.