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How to write a Blog

I am sure that you will find thousands of articles, online and offline, guiding you on how to write a blog. Blogging has become an extremely viable profession nowadays and is considered to have the strength to offer both – popularity and a great income. With the scope that Blogging offers today, many want to own a blog, especially as they feel blogging requires only writing about what interests them. But this is a misconception, one which we are very happy to clear.

Blogging is NOT only writing and just writing is definitely NOT blogging. Writing a perfect blog involves various techniques that need to be followed and copious amounts of research. Before you start a Blog, you should research on your blog subject, style of the content you will write, the content theme to follow, your potential audience and your medium to publish the blog.

While starting a blog is not extremely difficult, it definitely requires a synchronized plan for the future of your blog. Having a clear idea of where the Blog should reach 1 week, 1 month and 1 year ahead, is necessary for its success. Research on weekly and monthly analytical data is also useful for your blog’s success.

Thus, you can see that blogging is not just writing about what you love. So before I share the tips and techniques on how to write a blog, make yourself comfortable as this will be a detailed discussion and will also include various techniques of successful blogging for beginners.

  1. Understanding your audience The digital audience plays an extremely important role for every blogger. Bringing the desired traffic to your blog is tough for a beginner and therefore, research should be the hero. While starting your blog, you need to be aware of your potential audience, who it is that you want to target and what would they like to read.For example, for a young beauty blogger, their major target audience would be females between the ages of 12 to 30, residing in Tier 1 & Tier 2 cities, with access to purchasing their desired makeup.

The blogger should also have in-depth knowledge of the way their audience thinks and what style of content resonates with them, to build a successful Blog. As a beauty blogger, they should know whether basic product reviews click more with their audience or lengthy makeup tutorials are what their audience is more interested in.

2. Content Creation

Ask any successful blogger what they feel is most important for their blog and they will share that ‘Content is key’. Streamlining your content to suit your audience is necessary as it makes it easier for them to access the content. After all, if your content fails to reach your audience, then your dream to become a successful blogger get aborted. Take a look at the below-mentioned steps that will definitely help you write a successful blog.

Step 1 – Keyword Research

Once you have decided who your target audience is, the next step is to focus on keywords and use them to your advantage to ensure that your Blog is read more often by your audience when compared to your competitors.

SEM and SEO play an extremely important role nowadays in creating a successful blog and shouldn’t be underestimated. Tools such as Google Keyword Planner and SEMrush are important for listening to keyword data that other popular bloggers are using. This will help you to increase your blog vocabulary and leads to high traffic on your blog page.


Let’s go further on the example of the young beauty blogger for better understanding. If the blogger discovers through a keyword search that there are hundreds of people looking for a particular product’s review online but it is not enough data available, the blogger would now know which style of content would be better received.

Step 2 – Search Blogs related to your Keyword

The next step after you have found the most efficient keywords for your blog is to know who your competitors are, based on those chosen keywords. Finding blogs with similar content as yours will help you know how to differentiate from others, in terms of content and structure. BuzzSumo is one tool that will help you know the social traffic of a particular blog and find the key influencers in your field.

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Step 3 – Choose the right title

This is the most crucial and interesting step of content creation as it guides your audience to click on your blog. If you get this wrong, then rest assured that other steps will be of no help. Choosing the perfect title can easily be the most difficult part of your journey to know how to write a blog. Luckily, there are tools that will help make this task easier for you in one go. You can rely on Portent’s Title Maker and SubjectLine for better guidance.

Step 4 – Writing the actual Blog Last but not the final one before you know how to write a blog. Now that you have an outline of your thoughts and ideas, all you need to do is to fill in the blanks with correct keywords and the right style of content. However, there is no need to stuff your blog with keywords. The best way to go further is to include them in your title, header and first paragraph. Certain keywords should be repeated in your blog article often, but you have to ensure they don’t overpower the main theme of your article.

For example, for the beauty blogger, if the blog article is titled ‘XYZ Shampoo review’, it is recommended to include the exact same line in their title, header and first paragraph, for better keyword search results. However, keywords such as review, XYZ Shampoo and beauty product should be included enough in the article for better reach.

 3. Choosing the right platform

After the research and aligning your thoughts about writing your dream blog, the next step is to choose the platform that best suits your needs. Blogger, WordPress and Tumblr are some of the best blogging platforms used by popular influencers today. I personally use WordPress, which has again two categories: WordPress.Org or WordPress.Com. I recommend researching about all the platforms and their pros & cons before selecting a platform that suits you best.To know about all the platforms please click here.

Blogging is the art of weaving magic with words and thoughts, placed in a manner to connect best with the audience, in a limited period of time. Your blog has to informative and appealing to your readers, for it to be a success. You will also need to know the techniques to promote your blog once it goes live, to direct more traffic towards it.

Blogging has become extremely popular among many companies, who are now using it as a medium to brand and market their products. Becoming a successful Blogger, therefore, is extremely beneficial in today’s time.

In my next blog, I will be sharing tips on How to become a successful blogger. Keep reading and following this space for more.

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