Licious – #MadewithLicious

Licious has nailed the essentials of a successful marketing campaign. The online meat and seafood company recently ran a brand contest by collaborating with Indian food influencers. The #madewithLicious hashtag has amassed 1035 posts and the campaign overall got a whopping 100K engagement rate.

Why did Licious do right?

According to, 52 percent of consumers say that participating in a contest helps them feel more connected to a brand.

The brand

  • chose the right platform for their campaign,
  • got the right consumer audience and
  • the chosen influencers had a consistently good engagement rate.Instagram rewards pages and posts, which has organic engagement from followers, with higher exposure and reach.

However, the most fundamental quality of a brand contest is to keep it simple. Social media audience will not respond to anything that requires any sort of additional effort. Licious manages to keep the rules uncluttered and the activity was relevant to the brand’s essence.

The more appealing the reward is, the more are the chances that the follower will share that experience on social media and link back to you. Licious ensured that the contest prize paved the way to expand its social visibility even further

View this post on Instagram

Who said, healthy breakfast takes time? Check out my super quick yet super healthy breakfast. 😊 Peppery Chicken Salami sandwiches 😍 and a plate of deliciousness, specially don't miss Classic Chicken Nuremberger ordered from @licious_foods. You can check out their website for some fresh juicy tender meats (don't miss their exotic section ❤️️). They are 100% halal meats. 😊 Also what I found great about the brand is that, they only sell fresh meats, and they charge only for what you order. So now you know, where to look for all hassle-free meat supplies. Also here is a chance to win a voucher worth ₹2500. All you have to do is: 1) Post a picture of your easy yet delicious breakfast. 2) Tag @licious_foods and @hungrydilliwaali and use the Hashtag #MadeWithLicious (you need to keep your profiles public for me to check out your pictures). . The Contest Ends on 28th April 2018 12pm and the winner will be announced on 28th April 2018 by 9pm. This is currently for DELHI NCR. . . . . #Hungrydilliwaali #HDFam

A post shared by NEHA SHARMA (@hungrydilliwaali) on


View this post on Instagram

How about starting your day with some healthy breakfast ? Scrambled egg served with Broccoli and Licious chicken. #ContestAlert Participate in a contest by making your delicious easy meal that fits your schedule and best entry will get a chance to win a voucher worth ₹2500 from licious_foods. All you have to do is: 1) Post a picture of your easy yet delicious breakfast. 2) Tag @licious_foods and @dilsefoodie and use the Hashtag #MadeWithLicious (you need to keep your profiles public for me to check out your pictures). Contest Start Date : 23rd April Contest End Date : 27th April Winner Announcement : 28th April Contest Valid For Delhi People Only. #dilsefoodie #madewithlicious #healthy #breakfast #chicken

A post shared by Dilsefoodie™ (@dilsefoodie) on


View this post on Instagram

GIVEAWAY + MEGA Sandwich Alert!⁣ Made our favourite Chicken Salami Apple Jalapeno Sandwich for breakfast today with the new range of @licious_foods cold cuts that are so perfect when we have a hankering for breakfast treats. I love how their meats are always fresh and of superior quality! We are big fans of their Salami and Nuremberger which are so versatile – scrambled with eggs, in sandwiches and as a side for an English breakfast spread!⁣ We’ve partnered with them to giveaway a Rs. 2500 voucher from Licious that you can use to stock up on the best tasting meats and cold cuts.⁣ ⁣ All you have to do is:⁣ – Follow @licious_foods⁣ – Post a picture of your delicious breakfast and tag @licious_foods and @my_foodstory⁣ – Use #MadeWithLicious in the caption of your breakfast picture⁣ – Contest open all week till 24th Feb. Winner to be announced on 25th Feb. Contest only open to residents of Bangalore.⁣ .⁣ .⁣ .⁣ #myfoodstory #sandwich #coldcuts #salami #snack #bread #homemade #fromscratch #chickensandwich

A post shared by Richa Gupta (@my_foodstory) on


View this post on Instagram

We at home are huge breakfast people. I have always loved a good breakfast and now the child is the same. And one of the easiest ways to up the breakfast game both in terms of the glam quotient and likeability and the protein content for me is cold cuts. A quick saute for the sausages or slices of salami and you are good to go in the morning. Sometimes, I scramble some eggs on the side, sometimes just have it with a slice of cheese because honestly cold cuts make almost a complete breakfast in themselves. I tried the cold cuts launched by @licious_foods recently and loved them. They are made fresh each time from the best quality prime meat and that keeps my mind at peace. Buying from Licious I am never worried about the quality and giving it to Ojas. Breakfast aside, I also love cold cuts for their overall convenience. Whether you want to throw them in a salad, rustle up a quick party starter, add them in a stew or make a roll out of them. A pack or two is always found in my fridge. While we are talking about cold cuts and breakfast, I also have a contest for you. Tell me what is your favourite breakfast? Something that is delicious but easy to make and fits in your schedule? Post a picture and tag me and @licious_foods in it. The best idea will win Rs 2500/- gift voucher from Licious. The contest is open till Sunday night and I will announce the winners on Monday night. Contest open to Bangalore residents, looking forward to seeing all your yummy breakfasts. Bring it on Bangalore! PS : Some of you messaged me saying 3 days is too less for the contest. Ok then extending the date for you all. Leaving it open till coming Wednesday which is 27th February. Will announce winners on Friday, 1st March #sinamon #sinamonKitchen #sinamonXLicious #collaboration #sponsored #MadeWithLicious #breakfast #coldCuts #Eggs #contest #contestAlert #bangalore #bangalorediaries #bangalorebloggers #lbbbangalore #ifoundawesome #breakfastideas #breakfastclub #heresmyfood #forkyeah #foodtalkindia #sourdough #sourdougbread #microgreens

A post shared by Monika (@monikamanchanda) on