ICC World Cup 2019 – A Marketer’s perspective


ICC World Cup and Marketing

  • Over the years, ICC Cricket World Cup has given us some momentous marketing moments on TV and otherwise. 
  • The 2019 World Cup was no different and it shattered multiple sporting events viewing records. 
  • ICC CWC 2019 saw a television audience of a potential viewership of 4 billion worldwide
  • This made it one of the most-watched sporting events in cricketing history.
    The semi-final India vs NewZealand gathered a TV audience of 100 million with 30 million of them watching on the streaming service Hotstar.


To download or view the full report, click on the below link




Subscribe to Greenroom blog

* indicates required