ICC World Cup 2019 – A Marketer’s perspective
ICC World Cup and Marketing
- Over the years, ICC Cricket World Cup has given us some momentous marketing moments on TV and otherwise.
- The 2019 World Cup was no different and it shattered multiple sporting events viewing records.
- ICC CWC 2019 saw a television audience of a potential viewership of 4 billion worldwide
- This made it one of the most-watched sporting events in cricketing history.
The semi-final India vs NewZealand gathered a TV audience of 100 million with 30 million of them watching on the streaming service Hotstar.
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