Father’s Day Campaigns 2021

Mother Dairy

Father’s Day + Yoga:

Mother dairy wanted a campaign that celebrated Father’s Day and Yoga Day and we came up with a campaign that included celebrating fathers with yoga. We worked with fitness influencers like Radhika Bose and Vipul Juneja, who made yoga videos with their father, striking a yoga pose and including the brand in the videos. This garnered a lot of traction.

Campaign Impact:

Likes: 22277

Video Views: 268964

Impressions: 411792

Reach: 334022

 

 

Father’s Day with Aparshakti Khurana

Greenroom also brought fathers into the limelight for Mother Dairy through a poetic tribute to the many roles that they play in our lives on Father’s Day. Narrated by the much loved influencer, Aparshakti Khurana, the touching trip down memory lane truly brings out the emotions we experience when we think about our fathers. 

Campaign Impact:

Total Views: 1,093,066

Total Likes: 26,777

Total reach: 1261031

Total Impressions: 1,583,628

Total Engagement: 27,469

 

 

 

Doctor dreams 

Our dads will have fun with us, dance and get crazy with us only if “Daddy Slept Happy”. Our campaign for Doctor Dreams mattresses cherished this relationship in an exciting way. Influencers like Vipul Juneja, Arjun Manohar and many more created fun dance videos with their fathers for this campaign which focused on the notion that their fathers woke up happy after sleeping on Doctor Dreams mattresses. 

Campaign Impact: 

Total Post Views: 727,190

Total Likes : 45,400

Total Comments: 940

Total Post Engagement: 46,340