ITC – Bingo Tedhe Medhe

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Bingo rang in the festivities early and enlivened the spirit of Kolkata with colorful and vibrant trams that served Bingo chips in the form of Jhalmuri, a local delicacy. These colorful pink and yellow trams were a fun commute for the passengers traveling the route. Not only did Bingo happily jump on the festive bandwagon, but also localized the campaign to a city which is equated with the festive spirit of Durga Puja.

The views and impressions crossed 250K. While this was just the online viewership, the brand made a great impact on Kolkatta residents offline too.