Dove – LoveDove

Dove released their Intense Damage Repair Hair Mask for which a campaign was launched that utilized influencers who shared how they take care of their hair. We worked with influencers like Payal Tosyan, Dhwani Bhatt and Aashi Adani, who stated how doing a million things to their hair like straightening and heat has caused it a lot of damage, but with the Dove mask they are able to ‘love their hair’ and repair all the damage caused.

Campaign Impact:
Total Achieved Views: 2,932,619
Total Story Views: 378,411
Total Post Views: 1,908,059
Total Story Impressions: 382,931
Total Engagement: 145,063