What B2B can gain from influencer marketing
A recent study reveals that 84% of marketers, across industries, plans to develop strong influencer relationship strategies this year....
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Lakshmi Balasubramanian
Aug 24, 20178 min
Decoding urban chimes – Tanya Dhar
Tanya Dhar, the face and voice behind Luxury Lifestyle Blog Urban Diaries, has emerged as a prominent social media influencer since the...
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Lakshmi Balasubramanian
Aug 18, 20173 min
5 signs that tell your brand needs influencer marketing
Though influencer marketing is making its way up with unprecedented growth rate, many marketers are still caught up in scepticism. To be,...
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Lakshmi Balasubramanian
Aug 14, 20174 min
What is influencer marketing
Marketing started taking some real shape centuries ago as a vantage point for the science of business and the art of communication. The...
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Lakshmi Balasubramanian
Aug 9, 20172 min
Biggest challenges in influencer marketing
More often than not, influencer marketing proves to be the best performing mode when it comes to lead generation and customer...
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Lakshmi Balasubramanian
Jul 31, 20173 min
Basic mistakes to avoid while running Facebook ad campaigns
Are you finding it difficult to get the desired ROI out of your social media campaigns? There are two good things about it. First – you...
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Lakshmi Balasubramanian
Jul 25, 20172 min
5 tools to optimize your social media marketing efforts in 2017
Keeping social media out of your marketing mix may prove to fatal for your brand. 82% of marketers believe that social media constitute...
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Lakshmi Balasubramanian
Jul 18, 20173 min
Influencer marketing may hold the success mantra for start-ups
Influencer marketing is helping millions of brands worldwide in achieving their desired ROI as well as adding a great deal to their...
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Lakshmi Balasubramanian
Jul 11, 20173 min
5 reasons why influencer marketing boosts sales
With every passing day, influencer marketing is proving to be one of the most profitable digital marketing channels across brands and...
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Lakshmi Balasubramanian
Jul 5, 20173 min
What’s cooking with the doctor turned food-blogger?
One of the most talked about food bloggers in India, Dr Nandita Iyer, has been taking the F&B digital industry by a storm. A doctor with...
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Lakshmi Balasubramanian
Jun 28, 20172 min
5 DON’Ts for influencer marketing
Done well, influencer marketing has the potential to fetch you the highest ROI as compared to other digital marketing activities as a...
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Lakshmi Balasubramanian
Jun 22, 20172 min
5 types of content best suited for social media
Social media is driven by engagement. But generating each like, comment, share or mention asks for a lot of sweat and toil for social...
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Lakshmi Balasubramanian
Jun 21, 20172 min
5 DOs of influencer marketing
Influencer marketing, as compared to the pre-existing modes of digital marketing, is a new born baby. Thus, it is essential for any...
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Lakshmi Balasubramanian
Jun 15, 20173 min
Micro-influencers are on the rise
Celebrities endorsing brands and products is a century old practice. Understandably, it is only wise to spread the word about your brand...
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Lakshmi Balasubramanian
Jun 14, 20172 min
3 ways to engage your followers on social media
The majority of social media population is constituted by the youngsters. People within the age group 17 to 30 years old keep the social...
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Lakshmi Balasubramanian
Jun 7, 20173 min
How to find the right influencer for your brand?
Influencer marketing is growing at an unbelievably fast rate with more and more brands investing a big chunk of their marketing budget...
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Lakshmi Balasubramanian
May 31, 20173 min
An expert’s take on the rise of influencer marketing
Influencer marketing has just started to hit the high tides, as more and more brands are spending a considerable amount on it in 2017....
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