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Lakshmi Balasubramanian
Aug 18, 20173 min read
5 signs that tell your brand needs influencer marketing
Though influencer marketing is making its way up with unprecedented growth rate, many marketers are still caught up in scepticism. To be,...
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Lakshmi Balasubramanian
Aug 10, 20173 min read
The odd man out – Shyam Tyagi
Much like the hegemonically inflicted norm of ‘blue for boys, pink for girls’, Indian fashion landscape is accustomed to the opinion...
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Lakshmi Balasubramanian
Jul 18, 20173 min read
Influencer marketing may hold the success mantra for start-ups
Influencer marketing is helping millions of brands worldwide in achieving their desired ROI as well as adding a great deal to their...
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Lakshmi Balasubramanian
Jun 29, 20172 min read
How celebrities are using social media to keep themselves in the limelight
Indian celebrities are starting to hit the news headlines for various reasons, courtesy social media. ‘As long you are able to create a...
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Lakshmi Balasubramanian
Jun 28, 20172 min read
5 DON’Ts for influencer marketing
Done well, influencer marketing has the potential to fetch you the highest ROI as compared to other digital marketing activities as a...
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Lakshmi Balasubramanian
Jun 23, 20173 min read
Rapunzel of digital India – Pallavi Chaturvedi
Pallavi Chaturvedi is one of the leading fashion bloggers in India. Through her blog, That Desi Girl, she shares her opinion on fashion,...
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Lakshmi Balasubramanian
Jun 21, 20172 min read
5 DOs of influencer marketing
Influencer marketing, as compared to the pre-existing modes of digital marketing, is a new born baby. Thus, it is essential for any...
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Lakshmi Balasubramanian
Jun 15, 20173 min read
Micro-influencers are on the rise
Celebrities endorsing brands and products is a century old practice. Understandably, it is only wise to spread the word about your brand...
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Lakshmi Balasubramanian
Jun 7, 20173 min read
How to find the right influencer for your brand?
Influencer marketing is growing at an unbelievably fast rate with more and more brands investing a big chunk of their marketing budget...
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Lakshmi Balasubramanian
May 16, 20172 min read
The Importance of Personal Branding
Do you have a personal brand? As an artist or a specialist a certain domain, it is very important to build your own personal brand. This...
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