Competitions and giveaways This festive season, influencer marketing campaigns have seen a spike on Instagram and other platforms. Brands...

Influencer events – A growing trend Influencers are everywhere now – not only online, but also influencing their followers outside their...

The concept of hashtags started with Twitter which then surged to popularity with other social media platforms immediately adopting the...

Has your brand worked with TikTok influencers yet? If you are still hesitant about venturing your campaigns into a new platform, this...

Success no longer just lies in just measuring your brand’s performance but also your competitors. Keep your enemies closer! While this is...

In the year 2019, every brand is rushing to learn and implement influencer marketing, for a very good reason. With its very attractive...

Instagram influencer marketing is growing and has surpassed the $1 billion mark in 2018 and it is now estimated at over $2 billion. There...

Over the past few years, the online presence has become almost indispensable in terms of wedding planning. It is full of endless...

Ishita Dharnidharka, a travel and adventure influencer talked to Greenroom about how her switching careers has led to a fulfilling...

Influencer Marketing has grown from a $1 billion industry in 2016 to a $5 billion dollar industry in 2019. The industry is also looking...

Instagram and its raging popularity Instagram was launched as a platform that was primarily used to share photos and videos. The app has...

Mithun, a wildlife photographer/influencer of MithunHPhotgraphy fame spends most of his time in the wild looking for the perfect moment...

What is influencer marketing? – A simple explanation Wikipedia defines Influencer marketing as “a form of social media marketing...

What is Branded Content? Instagram has recently launched a new way for brands to sponsor posts created by celebrities and influencers –...

Facebook Business Manager is a boon to all the marketers who are looking at advertising methods to increase traffic, sales, brand...

Tiktok – Taking over the social media world Advertising spending on social media influencers in India by brands is rising — driven by the...

Mother’s Day has come and gone on the second Sunday of May and the brands have arrived with their marketing campaigns for the holiday...

Why does Influencer marketing work so well? Customers appreciate when people talk to them and not companies or brand. Customers may not...

Influencer Marketing has been in the advertising industry in different forms for years now. With just Facebook and Instagram being...

Instagram has been reveling in its billion-mark users over the past couple of years. The platform has proved over and over to be better...