How to run the best social media contests and giveaways
Competitions and giveaways This festive season, influencer marketing campaigns have seen a spike on Instagram and other platforms. Brands...
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Lakshmi Balasubramanian
Oct 23, 20194 min
Why do brands need influencer events?
Influencer events – A growing trend Influencers are everywhere now – not only online, but also influencing their followers outside their...
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Lakshmi Balasubramanian
Sep 18, 20195 min
The ultimate guide to Instagram Hashtags
The concept of hashtags started with Twitter which then surged to popularity with other social media platforms immediately adopting the...
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Lakshmi Balasubramanian
Sep 12, 20193 min
Top TikTok trends of 2019
Has your brand worked with TikTok influencers yet? If you are still hesitant about venturing your campaigns into a new platform, this...
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Lakshmi Balasubramanian
Sep 4, 20195 min
Analyzing your competitor’s influencer marketing campaigns
Success no longer just lies in just measuring your brand’s performance but also your competitors. Keep your enemies closer! While this is...
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Lakshmi Balasubramanian
Aug 29, 20195 min
How to make your brand’s influencer marketing campaigns stand out
In the year 2019, every brand is rushing to learn and implement influencer marketing, for a very good reason. With its very attractive...
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Lakshmi Balasubramanian
Aug 21, 20194 min
Why micro-influencers could be better for your brand
Instagram influencer marketing is growing and has surpassed the $1 billion mark in 2018 and it is now estimated at over $2 billion. There...
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Lakshmi Balasubramanian
Aug 7, 20194 min
How influencer marketing is changing weddings
Over the past few years, the online presence has become almost indispensable in terms of wedding planning. It is full of endless...
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Lakshmi Balasubramanian
Jul 31, 20193 min
Influencer talk with Ishita Dharnidharka
Ishita Dharnidharka, a travel and adventure influencer talked to Greenroom about how her switching careers has led to a fulfilling...
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Lakshmi Balasubramanian
Jul 25, 20193 min
How much do influencers get paid?
Influencer Marketing has grown from a $1 billion industry in 2016 to a $5 billion dollar industry in 2019. The industry is also looking...
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Lakshmi Balasubramanian
Jul 17, 20194 min
Why is Instagram the best platform for Influencer Marketing?
Instagram and its raging popularity Instagram was launched as a platform that was primarily used to share photos and videos. The app has...
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Lakshmi Balasubramanian
Jul 11, 20194 min
Shooting in the wild with Mithun
Mithun, a wildlife photographer/influencer of MithunHPhotgraphy fame spends most of his time in the wild looking for the perfect moment...
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Lakshmi Balasubramanian
Jul 3, 20195 min
Influencer Marketing for Dummies
What is influencer marketing? – A simple explanation Wikipedia defines Influencer marketing as “a form of social media marketing...
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Lakshmi Balasubramanian
Jun 26, 20194 min
A guide to Instagram Branded Content – Partnership with influencers
What is Branded Content? Instagram has recently launched a new way for brands to sponsor posts created by celebrities and influencers –...
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Lakshmi Balasubramanian
Jun 19, 20194 min
A guide to Facebook Business Manager – How to set up an account (2019)
Facebook Business Manager is a boon to all the marketers who are looking at advertising methods to increase traffic, sales, brand...
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Lakshmi Balasubramanian
May 30, 20194 min
TikTok’s Success and Marketing strategy
Tiktok – Taking over the social media world Advertising spending on social media influencers in India by brands is rising — driven by the...
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Lakshmi Balasubramanian
May 15, 20193 min
How these brands celebrated Mother’s Day 2019
Mother’s Day has come and gone on the second Sunday of May and the brands have arrived with their marketing campaigns for the holiday...
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Lakshmi Balasubramanian
Apr 24, 20194 min
Get the best out of your marketing investment
Why does Influencer marketing work so well? Customers appreciate when people talk to them and not companies or brand. Customers may not...
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Lakshmi Balasubramanian
Mar 27, 20195 min
Best Practices for Influencer Marketing – A complete guide
Influencer Marketing has been in the advertising industry in different forms for years now. With just Facebook and Instagram being...
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Lakshmi Balasubramanian
Mar 21, 20194 min
Instagram launches Instagram Checkout – What does this mean for influencers?
Instagram has been reveling in its billion-mark users over the past couple of years. The platform has proved over and over to be better...
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