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Lakshmi Balasubramanian
Apr 22, 20206 min read
Top 10 photography influencers to follow
The three weeks of lockdown has had everyone pick up new skills. Photography has been rated one of the top classes that has been chosen...
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Lakshmi Balasubramanian
Apr 17, 20203 min read
Brand talk with Nisha Ganesh
This week, we at Greenroom had a brand talk with the Indian TV star Nisha Ganesh and about everything online. The actress has been a part...
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Lakshmi Balasubramanian
Apr 15, 20204 min read
How to calculate TikTok metrics – engagement rate, reach and more
TikTok’s growth in 2019 – 2020 The app has been lauded as the highest downloaded app in 2019 till now with 60 million installs. The app...
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Lakshmi Balasubramanian
Apr 8, 20205 min read
Crisis marketing management for brands
COVID19 has had a major impact on how businesses have been presenting themselves in the past month. Crisis management has always been...
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Lakshmi Balasubramanian
Apr 3, 20205 min read
Influencer talk with Aswathi Balakrishnan
This week, Greenroom spoke to Aswati Balakrishnan, a fashion, beauty and lifestyle Instagrammer who has amassed over 75,000 followers on...
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Lakshmi Balasubramanian
Apr 1, 20203 min read
Brand marketing in the time of Corona
COVID-19 has reshaped the past couple of weeks. While the global order has seen a major disruption, brands have tuned their marketing to...
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Lakshmi Balasubramanian
Mar 17, 20204 min read
Candid conversations with Bombay Jayashri
“I went to bed listening to music and it woke me up every morning. Being in Mumbai, my exposure to other kinds of music was immense. This...
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Lakshmi Balasubramanian
Mar 16, 20205 min read
Everything you need to know about Facebook Ads – A beginner’s guide
Why do Facebook ads do so well? Facebook’s daily user rate exceeds 70% of its users. Even though the new user rate has gone down the past...
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Lakshmi Balasubramanian
Feb 18, 20202 min read
These 5 brands captured everyone’s hearts this Valentine’s Day
For years, Valentine’s day has been the perfect time for brands to create specialized campaigns around this holiday. Love it or hate it,...
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Lakshmi Balasubramanian
Jan 30, 20205 min read
Writing perfect Instagram captions
Why are Instagram captions important? Instagram marketing’s focus has always been good looking content or visuals. If your content looks...
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Lakshmi Balasubramanian
Jan 23, 20205 min read
Differentiating influencer Marketing and affiliate marketing: How to combine them
How influencer marketing works Influencers marketing has enabled brands to partner with online influencers and leverage their “pull” for...
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Lakshmi Balasubramanian
Jan 16, 20205 min read
How TikTok reshaped Influencer Marketing in 2019
The rise of TikTok Launched in 2012 in China by ByteDance, TikTok has now gathered over 1.5 billion app users with the vast majority of...
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Lakshmi Balasubramanian
Jan 10, 20208 min read
Top 10 Fitness Influencers of 2019
The prime reason why brands love influencer marketing is that influencers have always been great at creating a specific niche audience...
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Lakshmi Balasubramanian
Dec 27, 20197 min read
Top 10 Food Influencers of 2019
Food bloggers have been around for years and have evolved over multiple platforms with a variety of content. What just started as recipes...
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Lakshmi Balasubramanian
Dec 18, 20195 min read
Top 10 Fashion influencers of 2019
2019 has seen influencers with all kinds of expertise grow exponentially. Fashion and beauty have evolved over the year with new forms of...
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Lakshmi Balasubramanian
Dec 12, 20197 min read
Top 10 Beauty Influencers of 2019
The 2 billion dollar influencer marketing industry comprises of millions of online influencers. The industry has paved its way for common...
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Lakshmi Balasubramanian
Dec 5, 20196 min read
Avoiding influencer marketing fails – Campaigns you can learn from
Influencer marketing has been a favorite among marketers in 2019. Brands spend anywhere between 10 – 25% of their marketing budget on...
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Lakshmi Balasubramanian
Nov 19, 20194 min read
Hiding Instagram likes – the future of influencer marketing
There has been a big furor in the marketing industry the past couple of weeks over Instagram hiding likes for certain accounts....
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Lakshmi Balasubramanian
Nov 12, 20194 min read
5 influencer marketing KPIs your brand should be tracking
You hear how good influencer marketing is from your fellow marketers. Whenever you are online, you see your favorite Instagrammer talking...
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Lakshmi Balasubramanian
Nov 6, 20194 min read
Brand marketing on TikTok
Stating that TikTok is enjoying attention now is putting it lightly. The app has been lauded as the highest downloaded app in 2019 till...
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