Dhivya Srinivasan

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Posted on January 8, 2020 In Reports, Uncategorized

2019 has marked the power of influencer marketing unquestionable. While influencer marketing collaborations have become a big part of marketing budgets, the market has been […]

Posted on October 1, 2019 In Reports

In a country like India, where emotions play a huge role in consumer purchase decisions, the festival season is a big bonus for brands. Marketers […]

Posted on May 30, 2019 In Uncategorized

“While big celebrities are not affordable to a lot of the brands, influencers have come as a breath of fresh air. Brands find them affordable […]

Posted on May 28, 2019 In Uncategorized

In the past five years, there has been a marked change in how data analytics is used for marketing campaigns. We’ve seen it change from […]