2019 has marked the power of influencer marketing unquestionable. While influencer marketing collaborations have become a big part of marketing budgets, the market has been […]
by In a country like India, where emotions play a huge role in consumer purchase decisions, the festival season is a big bonus for brands. Marketers […]
“While big celebrities are not affordable to a lot of the brands, influencers have come as a breath of fresh air. Brands find them affordable […]
In the past five years, there has been a marked change in how data analytics is used for marketing campaigns. We’ve seen it change from […]