ICC World Cup 2019 – A Marketer’s perspective

Category

ICC World Cup and Marketing

  • Over the years, ICC Cricket World Cup has given us some momentous marketing moments on TV and otherwise. 
  • The 2019 World Cup was no different and it shattered multiple sporting events viewing records. 
  • ICC CWC 2019 saw a television audience of a potential viewership of 4 billion worldwide
  • This made it one of the most-watched sporting events in cricketing history.
    The semi-final India vs NewZealand gathered a TV audience of 100 million with 30 million of them watching on the streaming service Hotstar.

 

To download or view the full report, click on the below link

https://drive.google.com/file/d/1a4_cvCLOjtEik2_lv3CNmEZzmKSRF3-r/view?usp=sharing

 

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