Content, Data and Influencer Report 2019

In the past five years, there has been a marked change in how data analytics is used for marketing campaigns. We’ve seen it change from a “nice to have” to a “must have”. Majority of marketers are using various data tools to plan and execute their campaigns. Analytics has a significant influence on marketing right from developing a campaign and channel distribution to metrics calculation.

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https://docs.google.com/document/d/1Xj7Y9v23jrpPNIljVvxvtStbeBYL5rnJE9gDuwma8Po/edit?usp=sharing

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