2019 has marked the power of influencer marketing unquestionable. While influencer marketing collaborations
have become a big part of marketing budgets, the market has been evolving and constantly undergoing change.
Brands have to think quick on their feet with new notions and open to the idea of proliferating influencer kinds.
Influencers now have taken over every conceivable niche segment including – micro & nano influencers, tech
influencers, kid influencers and many more.
As influencer marketing gets more ingrained in a brand’s marketing plan and audiences’ everyday retail lives, the industry is bound to grow exponentially. Now that all forms of social media have started attempting to converge with the online retail industry, influencers have assumed the role of critical
mediators between them and consumers with authentic ways to connect with them.
Greenroom’s survey of 150 brands and 200 influencers presents the types of influencers, the tier, type of content,
channels and other factors involved preferred and employed by these brands over the year. This report will aid
your marketing team to generate actionable recommendations for influencer marketing campaigns and sustain
long-lasting relationships with influencers.