Axe Dual Action Deo

Axe launched the new Dual Action Deo which required an entertaining campaign. We stepped in to collaborated with influencers like Viraj Ghelani to come up with a new campaign where the influencers created unique videos that highlighted the deo’s dual action technology. The video is a satirical comedy on life in a middle class family that incorporates the new Axe Deo.  This brought in generous viewer engagement.

 

Campaign Impact:
Total Views – 1,063,889+
Total Comments- 277+
Total Likes- 10,000+